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Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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What are First-Party Audiences and Why Do They Matter?

Power Digital Marketing | August 23, 2022

What are First-Party Audiences and Why Do They Matter?

People-Based Marketing In The Cookiepocalypse

Power Digital Marketing | August 23, 2022

People-Based Marketing In The Cookiepocalypse

The Repurchase Rate: A Look at This Often-Overlooked e-Commerce KPI — and Why It Matters

Power Digital Marketing | August 23, 2022

The Repurchase Rate: A Look at This Often-Overlooked e-Commerce KPI — and Why It Matters

How to Use Advanced Segmentation to Create High-Value Audiences

Power Digital Marketing | August 23, 2022

How to Use Advanced Segmentation to Create High-Value Audiences

E-commerce Customers: 3 Reasons to Focus on Customer Retention

Power Digital Marketing | August 23, 2022

E-commerce Customers: 3 Reasons to Focus on Customer Retention

Ways Your Brand Can Benefit From Lookalike Audiences

Power Digital Marketing | August 22, 2022

What Advertisers Should Do About ETAs Sunsetting

Power Digital Marketing | July 22, 2022

What Advertisers Should Do About ETAs Sunsetting

Complete Guide: How to Boost Facebook Video Impressions

Power Digital Marketing | May 9, 2022

Complete Guide: How to Boost Facebook Video Impressions

9 Most Important Social Media Statistics in 2022

Power Digital Marketing | May 7, 2022

9 Most Important Social Media Statistics in 2022

How to Create Successful Facebook Video Ads

Power Digital Marketing | May 5, 2022

How to Create Successful Facebook Video Ads