Power Digital Launches Omega: Our AI Operating System Power Digital Launches Omega: Our AI Operating System
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Scale CPG Growth—Across Every Channel That Matters

Power Digital is a leading CPG marketing agency helping consumer packaged goods brands grow profitably across DTC, retail, and marketplaces—powered by industry knowledge, consumer-centric data, tested strategy, and execution built for scale.

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Trusted by 300+ consumer brands

Proven Growth Across CPG

We partner with CPG brands navigating everything from DTC scale to retail expansion—across categories, channels, and growth stages.

Built for CPG

Built for the Realities of CPG Growth

Built for the Realities of CPG Growth

Built for the Realities of CPG Growth

Built for the Realities of CPG Growth

Industry Experts Rooted in Your Consumer

As a full-service retail and CPG marketing agency, we know the complexities of the CPG industry and have proven, consumer-centric strategies optimized for beauty, baby, pet, food+bev, and wellness brands.

Omnichannel Measurement That Connects the Business

Understand how paid media, retail, marketplaces, and brand investment work together not in silos.

Retail, Marketplace & DTC Fluency

Strategy built for how consumers actually discover, purchase, and repeat.

Incrementality-First Thinking

We prove what’s driving growth—so spend follows impact, not assumptions.

How We Work

Power CPG is an Elite CPG digital marketing agency
built for consumer packaged goods brands.

Paid Media

Full-funnel strategy across paid social, search, retail media, and marketplaces built for how CPG brands actually grow. We plan around where your category has room to move, then we execute to own it.

SEO & Content

Consumers are getting answers from AI before they ever click a link and your brand needs to show up there too.

Retail & Commerce Strategy

Amazon, Walmart, Target, Instacart, DTC, Social Commerce—one strategy, not five disconnected ones. We connect the dots so the whole business performs, not just the part that’s easiest to report on.

Creative & CRO

We dig into what your consumer actually wants and build creative that earns attention, breaks through the category, and drives repeat purchase.

Measurement & Analytics

We measure what drives revenue, margin, and velocity. Real incrementality, category share, customer value, and the story that connects marketing spend to business outcomes.

What CPG Brands Say About Power Digital

“Power Digital has been a true growth partner for Darwin’s for several years that provides us with critical expertise across digital marketing channels. They took the time to understand our business, our customer, and the nuances of raw pet food. They feel less like an agency and more like an extension of our team.”

Paul Hagenson, VP Marketing

Darwin Pet

“Power Digital transformed how we think about media efficiency. In 2025, they helped us drive Chocolate World foot traffic 10% above our goal with 12% less spend, while our DTC program surpassed its MER target by 105% and generated 83% more revenue than projected. The results speak for themselves.”

Laura Renaud Senior Manager, Integrated Marketing Communications & Matt Hojsik DTC Ecommerce Marketing Manager

Hershey

Power Digital has been a strong strategic partner in helping evolve and scale the Sapporo brand across paid media. From supporting major partnership moments to expanding our reach across channels like Meta, Youtube, and CTV, the team consistently brings thoughtful strategy, strong execution, and a deep understanding of our business goals. Their ability to blend brand storytelling with performance marketing has helped elevate our presence while driving meaningful impact across the business.

Kaitlin Jaurez, Director of Brand Marketing

Sapporo

OUR IDEAL PARTNER

CPG, by Growth Model

CPG brands grow differently depending on how they sell. We tailor strategy by business model—not buzzwords.

    DTC-First Brands
    Scaling acquisition, retention, and lifetime value.
    Retail & Omnichannel Brands
    Connecting digital spend to in-store and marketplace performance.
    Marketplace-Led Brands
    Driving profitable growth across Amazon and major retailers.
    Emerging & Challenger Brands
    Proving traction and scaling what works.
    Established & Enterprise Brands
    Bringing clarity to complex spend across teams and channels.
    Not sure where you fit?
    Talk to a CPG Strategist
    CASE STUDY

    Real Results for CPG Brands

    How a Non-Toxic Makeup Brand Shifted from Over-Reliance on Returning Customers to New Growth
    3.65 iROAS
    from YouTube Prospecting (91% confidence)
    2.26 iROAS
    from Google Demand Gen (68% confidence)

    A high-growth consumer makeup brand partnered with Power Digital to transform its YouTube strategy after rising CPCs and declining acquisition revealed inefficiencies. By reorienting campaigns around reach, frequency, and incrementality — validated through matched market testing — the company unlocked new customer growth and shifted media into proven profit drivers.

    Explore the case study
    Premium Content

    CPG Insights—Backed by Data

    Where the CPG Path to Purchase Is Shifting (and How Brands Should Respond)
    Download
    State of CPG: March 2026
    Download
    Winning in CPG with Omnichannel: A Playbook for Velocity, Profitability, and Scale
    Download
    View More Consumer Product Results
    Sub-Industry

    CPG, Customized by Category

    Food
    Beverage
    Beauty
    Personal Care
    Supplements
    AI-Native

    Power Digital is an AI-native growth marketing agency.

    We pair world class vertical experts with Omega, our AI operating system, giving every account the benefit of dedicated vertical expertise and enterprise intelligence.

    Explore our technology
    Live across every account
    Proprietary AI

    Omega monitors every account, surfaces the next best move, and executes approved actions in real time.

    Backed by Iris, our proprietary intelligence layer, it gives every strategist the context to move faster and smarter.
    next steps

    What Happens When You Partner With Power Digital

    Step 1: Audit

    We assess your channels, data, margin structure, and growth constraints.

    Step 2: Strategy

    We build a CPG–specific growth roadmap grounded in testing and measurement.

    Step 3: Execution

    Our teams execute, optimize, and iterate—guided by real performance signals, not assumptions.

    Why Consumer Brands Choose Power Digital—The Marketing Agency CPG Brands Trust

    Power Digital
    Profit-first growth
    Incrementality testing
    Omnichannel strategy
    Proprietary frameworks
    Typical agency
    Channel-first optimization
    Last-click reporting
    Siloed execution
    Static dashboards
    our resources

    CPG Thought Leadership

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    Ready to Scale CPG Growth—With Clarity?
    Built for modern food & beverage brands navigating complex growth.
    Get Your Custom Growth Plan