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Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Media Mix Modeling Isn’t a Silver Bullet: Here’s What You Really Need to Know

Power Digital | December 2, 2024

Media Mix Modeling Isn’t a Silver Bullet: Here’s What You Really Need to Know

The Hidden Waste in Your Media Spend: What We’ve Learned from 700+ Audits

Power Digital | December 2, 2024

The Hidden Waste in Your Media Spend: What We’ve Learned from 700+ Audits

Incrementality Testing 101: A Simple Process to Validate Ad Effectiveness

Power Digital | December 2, 2024

Incrementality Testing 101: A Simple Process to Validate Ad Effectiveness

Power Digital Launches Industry Leading AI Solution, nova Insights AI (Beta)

Power Digital | September 24, 2024

Power Digital Launches Industry Leading AI Solution, nova Insights AI (Beta)

Early Holiday Promos Driven By October Prime Day

Power Digital | September 11, 2024

Early Holiday Promos Driven By October Prime Day

Digital Super Bowl: Game Time Edits

Power Digital | September 11, 2024

Digital Super Bowl: Game Time Edits

 E-Commerce Evolution: Amazon’s Strategic Alliances with Meta and Snapchat to Redefine Online Shopping

Power Digital | November 16, 2023

 E-Commerce Evolution: Amazon’s Strategic Alliances with Meta and Snapchat to Redefine Online Shopping

Getting Started with Google Analytics 4: The Ultimate GA4 Guide for Marketers

Power Digital | June 21, 2023

Getting Started with Google Analytics 4: The Ultimate GA4 Guide for Marketers

Power Digital Soapbox Series: Daryn Colledge

Power Digital | May 8, 2023

Power Digital Soapbox Series: Daryn Colledge

Power Digital Soapbox Series: Stevon Lewis

Power Digital | April 4, 2023

Power Digital Soapbox Series: Stevon Lewis
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