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Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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TikTok’s Impact on Amazon: How Beauty and CPG Brands Are Winning

Tara Johnson | April 7, 2025

TikTok’s Impact on Amazon: How Beauty and CPG Brands Are Winning

Scaling Your Enterprise D2C Brand with TikTok Shops: Best Practices and Key Metrics

Power Digital | February 5, 2025

Scaling Your Enterprise D2C Brand with TikTok Shops: Best Practices and Key Metrics

Retail and TikTok: How to lift sales with a robust TikTok strategy

Power Digital | March 21, 2023

Retail and TikTok: How to lift sales with a robust TikTok strategy

Mythbusting: TikTok Is Not Just a Gen–Z Play

Power Digital | March 16, 2023

Mythbusting: TikTok Is Not Just a Gen–Z Play

TikTok for Businesses: Why Brands Need a TikTok Strategy

Power Digital | March 16, 2023

TikTok for Businesses: Why Brands Need a TikTok Strategy

TikTok SEO: How to appear in TikTok searches

Power Digital | January 19, 2023

TikTok SEO: How to appear in TikTok searches

How to create a stellar TikTok affiliate marketing strategy

Power Digital | January 19, 2023

How to create a stellar TikTok affiliate marketing strategy

TikTok vs Instagram marketing: which is better for your business?

Power Digital | January 19, 2023

TikTok vs Instagram marketing: which is better for your business?

TikTok for businesses: when to post on TikTok

Power Digital | January 18, 2023

TikTok for businesses: when to post on TikTok

How to Drive Growth on Social Media in 2023

Power Digital | December 21, 2022

How to Drive Growth on Social Media in 2023
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