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Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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The Power of AI in Beauty Marketing: Personalization, Predictive Analytics, and Beyond

Tara Johnson | May 5, 2025

The Power of AI in Beauty Marketing: Personalization, Predictive Analytics, and Beyond

Scaling Your Enterprise D2C Brand with TikTok Shops: Best Practices and Key Metrics

Power Digital | February 5, 2025

Scaling Your Enterprise D2C Brand with TikTok Shops: Best Practices and Key Metrics

POV: 7 Paths to Growth on TikTok

Power Digital | March 27, 2023

POV: 7 Paths to Growth on TikTok

Mythbusting: TikTok Is Not Just a Gen–Z Play

Power Digital | March 16, 2023

Mythbusting: TikTok Is Not Just a Gen–Z Play

TikTok for Businesses: Why Brands Need a TikTok Strategy

Power Digital | March 16, 2023

TikTok for Businesses: Why Brands Need a TikTok Strategy

Data Drop: Black Friday – Cyber Monday 2022

Power Digital | December 9, 2022

Data Drop: Black Friday – Cyber Monday 2022

Should you be using TikTok Ads?

Power Digital | April 7, 2022

Should you be using TikTok Ads?

TikTok Guide: Spark Ads

Power Digital | April 7, 2022

TikTok Guide: Spark Ads

Apple’s New iOS 14 Update and Its Impact On Advertising

Power Digital | June 28, 2021

Apple’s New iOS 14 Update and Its Impact On Advertising

Changes in the Facebook and General Consumer Landscape

Power Digital | June 15, 2021

Changes in the Facebook and General Consumer Landscape
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