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The Power Blog: A sneak peek of the future.

Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Messaging in a Regulated Market: 7 Food and Beverage Brand Compliance Tips

Tara Johnson | September 22, 2025

Messaging in a Regulated Market: 7 Food and Beverage Brand Compliance Tips

How a CPG Brand Unlocked $3.6M in Incremental Revenue with the Power Circuit™

Tara Johnson | September 22, 2025

How a CPG Brand Unlocked $3.6M in Incremental Revenue with the Power Circuit™

How the Power Circuit™ Drove $3.7M and $10.6M in Projected Revenue Lift for Fashion Brands

Tara Johnson | September 22, 2025

How the Power Circuit™ Drove $3.7M and $10.6M in Projected Revenue Lift for Fashion Brands

How to Leverage Influencer Marketing to Reach Audiences Meta No Longer Allows

Tara Johnson | September 22, 2025

How to Leverage Influencer Marketing to Reach Audiences Meta No Longer Allows

How Food and Beverage Brands Can Build DTC Without Undermining In-Store Growth

Tara Johnson | September 22, 2025

How Food and Beverage Brands Can Build DTC Without Undermining In-Store Growth

Breaking Down Silos in B2B Marketing: A Roadmap to Smarter Growth

Tara Johnson | September 11, 2025

Breaking Down Silos in B2B Marketing: A Roadmap to Smarter Growth

Beyond MQLs: The Modern B2B Blueprint for Sales-Ready Demand Generation

Tara Johnson | September 11, 2025

Beyond MQLs: The Modern B2B Blueprint for Sales-Ready Demand Generation

Is Your Marketing Ops Setup Killing Your Lead Quality?

Tara Johnson | September 11, 2025

Is Your Marketing Ops Setup Killing Your Lead Quality?

Your CFO Doesn’t Care About Clicks: Translating B2B Marketing into Business Impact

Tara Johnson | September 11, 2025

Your CFO Doesn’t Care About Clicks: Translating B2B Marketing into Business Impact

Fashion Brands: Winning Black Friday & Cyber Monday Without Joining the Race to the Bottom

Tara Johnson | September 11, 2025

Fashion Brands: Winning Black Friday & Cyber Monday Without Joining the Race to the Bottom