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INSIGHTS

The Power Blog: A sneak peek of the future.

Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Reaching New Heights: How Fashion Brands Can Diversify Their Media Mix for Sustainable Growth

Tara Johnson | May 12, 2025

Reaching New Heights: How Fashion Brands Can Diversify Their Media Mix for Sustainable Growth

10 Costly CPG Marketing Pitfalls and How Growth Brands Avoid Them

Tara Johnson | May 12, 2025

10 Costly CPG Marketing Pitfalls and How Growth Brands Avoid Them

Connecting the Dots for Food and Beverage Brands: Turning Multi-Channel Insights into Revenue Growth

Tara Johnson | May 12, 2025

Connecting the Dots for Food and Beverage Brands: Turning Multi-Channel Insights into Revenue Growth

Finding the Right Balance – Retail vs. Digital Budget Allocation for Food & Beverage Brands

Tara Johnson | May 12, 2025

Finding the Right Balance – Retail vs. Digital Budget Allocation for Food & Beverage Brands

What Food & Beverage Brands Can Do in the Absence of First-Party Data

Tara Johnson | May 7, 2025

What Food & Beverage Brands Can Do in the Absence of First-Party Data

Navigating Economic Shifts: How Tariffs and Interest Rates Impact Your Home Services Business

Tara Johnson | May 6, 2025

Navigating Economic Shifts: How Tariffs and Interest Rates Impact Your Home Services Business

Fashion Creative: Tailoring Campaigns to Maximize Conversions and LTV

Tara Johnson | May 5, 2025

Fashion Creative: Tailoring Campaigns to Maximize Conversions and LTV

Maximizing Efficiency and Volume for Beauty Brands: Achieving Profitable Scale Despite Pending Tariffs

Tara Johnson | May 5, 2025

Maximizing Efficiency and Volume for Beauty Brands: Achieving Profitable Scale Despite Pending Tariffs

What Power Digital Experts Are Saying About Tariffs, Fashion, and the Future of Pricing

Tara Johnson | May 5, 2025

What Power Digital Experts Are Saying About Tariffs, Fashion, and the Future of Pricing