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Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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The Power of Account-Based Marketing: What, Why & How to Maximize ROI

Power Digital | April 10, 2025

The Power of Account-Based Marketing: What, Why & How to Maximize ROI

Why Customer Acquisition Costs (CAC) Are Rising—And What Fashion Leaders Can Do About It

Tara Johnson | April 10, 2025

Why Customer Acquisition Costs (CAC) Are Rising—And What Fashion Leaders Can Do About It

Why Unrealistic Online Sales Expectations Are Holding Food Brands Back

Tara Johnson | April 8, 2025

Why Unrealistic Online Sales Expectations Are Holding Food Brands Back

Solving Customer Acquisition Costs (CAC) Challenges: From Paid Media Over-Reliance to Multi-Channel Success

Tara Johnson | April 7, 2025

Solving Customer Acquisition Costs (CAC) Challenges: From Paid Media Over-Reliance to Multi-Channel Success

TikTok’s Impact on Amazon: How Beauty and CPG Brands Are Winning

Tara Johnson | April 7, 2025

TikTok’s Impact on Amazon: How Beauty and CPG Brands Are Winning

How Advanced Measurement Drives Better Marketing ROI for Food & Beverage

Power Digital | March 13, 2025

How Advanced Measurement Drives Better Marketing ROI for Food & Beverage

How We Saved a Client $6M in Wasted Ad Spend Without Losing Revenue

Power Digital | December 2, 2024

How We Saved a Client $6M in Wasted Ad Spend Without Losing Revenue

PR vs marketing: how are they different?

Power Digital | February 23, 2023

PR vs marketing: how are they different?

How to drive growth by maximizing customer value

Power Digital | February 6, 2023

How to drive growth by maximizing customer value

4 ways to recession-proof your marketing for growth in 2023

Power Digital | February 6, 2023

4 ways to recession-proof your marketing for growth in 2023
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