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The Power Blog: A sneak peek of the future.

Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Paid Social Best Practices for 2025: Maximizing Ad Performance and Budget Efficiency

Tara Johnson | June 7, 2025

Paid Social Best Practices for 2025: Maximizing Ad Performance and Budget Efficiency

7 Benefits of Paid Social Media Advertising for Performance-Focused Marketers

Tara Johnson | June 6, 2025

7 Benefits of Paid Social Media Advertising for Performance-Focused Marketers

Tailoring Franchise Marketing for Multi-Location Success: Proven Frameworks That Drive Results

Tara Johnson | June 4, 2025

Tailoring Franchise Marketing for Multi-Location Success: Proven Frameworks That Drive Results

8 B2B Lead Generation Strategies for Success

Tara Johnson | June 3, 2025

8 B2B Lead Generation Strategies for Success

Brand Discovery in Home Services: How to Quantify Awareness-Driven Results

Tara Johnson | May 5, 2025

Brand Discovery in Home Services: How to Quantify Awareness-Driven Results

Lead Generation: What You Need to Know to Have Success

Power Digital | January 19, 2019

Lead Generation: What You Need to Know to Have Success

Inbound vs. Outbound Marketing: What’s the Difference?

Power Digital | October 1, 2018

Inbound vs. Outbound Marketing: What’s the Difference?

Trends You Can’t Ignore in Q3 and Heading into Q4 for Lead Gen Brands

Power Digital | August 29, 2018

Trends You Can’t Ignore in Q3 and Heading into Q4 for Lead Gen Brands

What is Lead Generation?

Power Digital | August 22, 2018

What is Lead Generation?

Lead Scoring 101: Determining the Value of Your Prospects

Power Digital | August 16, 2018

Lead Scoring 101: Determining the Value of Your Prospects