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The Power Blog: A sneak peek of the future.

Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Reaching New Heights: How Fashion Brands Can Diversify Their Media Mix for Sustainable Growth

Tara Johnson | May 12, 2025

Reaching New Heights: How Fashion Brands Can Diversify Their Media Mix for Sustainable Growth

10 Costly CPG Marketing Pitfalls and How Growth Brands Avoid Them

Tara Johnson | May 12, 2025

10 Costly CPG Marketing Pitfalls and How Growth Brands Avoid Them

Connecting the Dots for Food and Beverage Brands: Turning Multi-Channel Insights into Revenue Growth

Tara Johnson | May 12, 2025

Connecting the Dots for Food and Beverage Brands: Turning Multi-Channel Insights into Revenue Growth

Finding the Right Balance – Retail vs. Digital Budget Allocation for Food & Beverage Brands

Tara Johnson | May 12, 2025

Finding the Right Balance – Retail vs. Digital Budget Allocation for Food & Beverage Brands

7 E-Commerce Pricing Strategies to Max Profits

Power Digital | May 8, 2025

7 E-Commerce Pricing Strategies to Max Profits

What Food & Beverage Brands Can Do in the Absence of First-Party Data

Tara Johnson | May 7, 2025

What Food & Beverage Brands Can Do in the Absence of First-Party Data

Maximizing Efficiency and Volume for Beauty Brands: Achieving Profitable Scale Despite Pending Tariffs

Tara Johnson | May 5, 2025

Maximizing Efficiency and Volume for Beauty Brands: Achieving Profitable Scale Despite Pending Tariffs

What Power Digital Experts Are Saying About Tariffs, Fashion, and the Future of Pricing

Tara Johnson | May 5, 2025

What Power Digital Experts Are Saying About Tariffs, Fashion, and the Future of Pricing

The Power of AI in Beauty Marketing: Personalization, Predictive Analytics, and Beyond

Tara Johnson | May 5, 2025

The Power of AI in Beauty Marketing: Personalization, Predictive Analytics, and Beyond

The Loyalty Dilemma: How Fashion Brands Can Break Free from Discount-Driven Growth

Tara Johnson | April 10, 2025

The Loyalty Dilemma: How Fashion Brands Can Break Free from Discount-Driven Growth