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Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next.

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Validating Business Health and Growth Potential Through Audience Benchmarks

Tara Johnson | August 7, 2025

Validating Business Health and Growth Potential Through Audience Benchmarks

Is Meta Really the Problem? What Your Audience Data Might Be Telling You

Tara Johnson | August 7, 2025

Is Meta Really the Problem? What Your Audience Data Might Be Telling You

Redefining Efficiency: CAC & MER Benchmarks That Scale Beauty Brands—Profitably

Tara Johnson | August 1, 2025

Redefining Efficiency: CAC & MER Benchmarks That Scale Beauty Brands—Profitably

Maximizing Brand Awareness and In-Store Sales for CPG Brands Through Omnichannel CTV Campaigns

Tara Johnson | July 25, 2025

Maximizing Brand Awareness and In-Store Sales for CPG Brands Through Omnichannel CTV Campaigns

Beyond the Drop: Measuring Incrementality in Seasonal Fashion Campaigns

Tara Johnson | July 23, 2025

Beyond the Drop: Measuring Incrementality in Seasonal Fashion Campaigns

How Fashion Brands Can Evolve Legacy Positioning to Attract Gen Z and Retain Core Customers

Tara Johnson | July 23, 2025

How Fashion Brands Can Evolve Legacy Positioning to Attract Gen Z and Retain Core Customers

The Risks of Knee-Jerk Budget Shifts in Home Services

Tara Johnson | June 18, 2025

The Risks of Knee-Jerk Budget Shifts in Home Services

2025 Digital Grocery Sales: What’s Driving Success and the Key Role of Walmart, Amazon, and Instacart

Tara Johnson | June 18, 2025

2025 Digital Grocery Sales: What’s Driving Success and the Key Role of Walmart, Amazon, and Instacart

Future-Proofing LTV: Strategic Growth Planning for DTC Brands

Tara Johnson | June 18, 2025

Future-Proofing LTV: Strategic Growth Planning for DTC Brands

6 Ways Power Digital Helps Fashion Brands Stay Profitable in Any Economy

Tara Johnson | June 18, 2025

6 Ways Power Digital Helps Fashion Brands Stay Profitable in Any Economy
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