Mastering Omnichannel Growth: Record Sales at Sephora and Profit Gains on Amazon
Results
Services
Starting point
Power Digital partnered with a leading fashion brand to assess and enhance the effectiveness of their marketing mix. Through a comprehensive audit and the implementation of matched market tests, we validated the incremental revenue impact across Meta and Google channels. By restructuring 20% of the accounts and employing a data-driven, results-focused strategy, the brand witnessed a dramatic increase in true incremental return on ad spend (iROAS) across both platforms. This case highlights how leveraging strategic market testing and optimization can yield exponential business growth and address discrepancies in platform reporting.
Solution
Baseline Validation Through Matched Market Testing
Power Digital established a clear baseline for incremental profit by conducting matched market tests across the brand’s existing marketing efforts. This method provided an accurate measure of the true lift generated by the current strategies, avoiding the misleading metrics often provided by platform-reported data. The tests enabled us to identify areas where the marketing mix was underperforming, setting the stage for targeted improvements that would yield genuine business impact.
Optimizing Channel Structures for Maximum Impact
After validating the baseline, Power Digital’s channel experts conducted a deep dive audit into the brand’s Meta and Google accounts, identifying key opportunities for optimization. By restructuring 20% of the accounts, we aligned the campaigns with best practices and created a foundation for sustainable growth. This restructuring was crucial in nearly doubling the incremental revenue generated, proving that strategic channel optimization can dramatically enhance profitability and bridge the gap between in-platform performance and real-world results.
