Retail Momentum in 72 Hours: A GTM Success Story Fueled by Influencer Activation

To activate audiences aligned with the Costco shopper base, Power Digital rapidly sourced creators known for high-performing retail and lifestyle content. Top creators tailored their messaging around product discovery and taste-testing—an approach that drove deep engagement and high EMV. Selection was rooted in audience behavior, not just follower count, ensuring the right message met the right consumer.

With only 72 hours to generate impact, coordination was critical. Our team carefully timed influencer posts to coincide with key shopping windows during the roadshow. Influencers were also sourced by geo to capture in-store content at retail locations where the product was distributed—an added layer of strategy that aligns with growing demand from retail brands for real-world, point-of-sale visibility. This front-loaded content schedule created immediate momentum and maximized visibility when it mattered most—contributing directly to sell-through success and signaling strong consumer demand to retail partners.