Striking a Chord in a Down Market: A D2C Reawakening for a Leading Guitar Brand

August 21, 2025

Results

+22%

YoY eCommerce Revenue Growth

+15%

Increase in Average Order Value (AOV)

Services

Paid Advertising Strategic Consulting

Table of contents

Starting point
Solution
Business Impact

Starting point

When this leading guitar brand approached Power Digital, its D2C program was stagnant and under pressure. Prior efforts with other agencies had failed to unlock scalable growth, and internal sentiment had shifted toward deprioritizing the channel altogether in favor of retail. The brand didn’t just need better performance—it needed to restore internal belief that D2C could be a sustainable engine of growth.

Power Digital responded with a full-funnel transformation: consolidating campaign structures, deploying high-efficiency creative, and leaning on deep consumer insights to realign investment around new customer acquisition. Strategic segmentation—particularly spotlighting high-value, special edition instruments—combined with enhanced cohort targeting and platform-specific optimizations to drive real results. The outcome wasn’t just more revenue; it was a fundamental shift in how the brand views and prioritizes its digital future.

Solution

Paid Advertising

Performance Media Rebuild with Strategic Product Segmentation

Power Digital executed a full-funnel media overhaul across Meta and Google, leveraging Performance Max campaigns and inventive “fake DPA” structures to promote special-edition guitars with elevated price points. These dynamic creatives were paired with refined audience segmentation and cohort analysis, resulting in more efficient scaling and stronger returns. The campaigns drove $500K in revenue from new customers at 3x ROAS, and another $75K at 7x ROAS, validating the shift toward a product-first growth model.

Strategic Consulting

Data Intelligence and Consumer Insight Integration

To go beyond media efficiencies, Power Digital embedded strategic consumer intelligence into the brand’s roadmap. Through surveys, DI dashboards, and GWIS research, the team uncovered actionable audience insights that shaped everything from creative delivery to SKU prioritization. The result: CTR improved by 130% year-over-year, and CPCs dropped 20%, signaling a step-change in performance and brand engagement.