Faced with the challenge of repositioning from SMB ecommerce to serving enterprise brands, a leading software company engaged Power Digital to recalibrate its marketing and sales pipeline strategy. By refining the ideal customer profile, expanding the marketing mix, and optimizing content strategy, Power Digital enabled the company to dramatically increase its marketing-qualified leads (MQLs) and paid opportunities while driving down costs. The result was a 133% surge in paid opportunities and an 85% increase in MQLs, while slashing costs per MQL and per opportunity by over 50%. This comprehensive strategy not only filled the sales pipeline with high-quality leads but also paved the way for long-term growth and business transformation.
Case Study
Driving Enterprise Software Company Transformation with Scalable, High-Impact Lead Generation
Content marketing
Creative
CRO
Organic Social
Paid Social
PPC
Public relations
SEO
+122%
YoY Sales Qualified Leads
-80%
YoY Cost Decrease Per Paid Opportunity
Redefining the ICP & Targeted Content Strategy
To successfully penetrate the enterprise market, Power Digital first helped the company redefine its ideal customer profile (ICP) based on extensive market research and data analytics. This strategic shift allowed for a more precise targeting of enterprise-level buyers, ensuring that content resonated with decision-makers and influencers within large brands and manufacturers. By creating tailored content that addressed the unique pain points and needs of this new customer base, the company was able to attract more qualified leads and streamline its messaging for greater impact. The result was not only an increase in marketing-qualified leads but also higher engagement across key marketing channels.
Data-Driven Optimization of Media Spend and Performance
Power Digital leveraged cutting-edge media buying strategies and advanced performance tracking to drive higher efficiency across paid marketing channels. By deploying real-time optimization tools and a robust analytics framework, the team was able to continuously adjust campaigns to reduce waste and maximize ROI. The company saw a 60% decrease in cost per MQL and an 80% decrease in cost per paid opportunities, proving that intelligent allocation of media spend could yield exponential gains in lead quality and quantity. This strategic focus on measurement and ongoing refinement enabled the business to scale its lead generation efforts sustainably.