By adopting a contribution-focused strategy rather than traditional attribution, Power Digital was able to optimize budget allocation through our nova Intelligence Incrementality Modeling. This model, rigorously validated by Matched Market Testing, revealed the need for increased investment in high-performing platforms such as Meta and TikTok, while strategically reducing spend on Brand Search and Shopping. The impact was profound: new customer acquisition costs dropped by 36%, while the average order value rose by 9%. In line with the principle that “a penny saved is a penny earned,” PDM achieved 21% revenue growth year-over-year with 35% less ad spend, demonstrating the power of precision and efficiency in driving scalable business outcomes.
Feminine Fashion Brand Deploys Data-Driven Approach to Multi-Channel Growth
Affiliate
Content marketing
Creative
Data Intelligence
Forecasting
Google Ads
Media planning scenarios
Meta
SEO
TikTok
+21%
YoY Revenue
+85%
Marketing Efficiency Ratio
Strategic Alignment of Marketing Goals with Business Objectives
Power Digital executed significant campaign restructures across Meta, TikTok, Affiliate, SEO, and Google, transforming the effectiveness of each platform to better align with business goals. Key initiatives included launching new TikTok ads, reactivating Meta ads, and optimizing affiliate partnerships by turning off low-quality coupon and cashback affiliates in favor of high-impact PR and influencer collaborations. By reducing overinvestment in Google and ramping up non-brand content and SEO efforts, the team positioned the business for more diversified and organic revenue growth.
Through rigorous incrementality testing, data science, and validation of strategic investments, the campaigns were recalibrated for maximum impact, ensuring marketing efforts directly supported the company’s long-term growth strategy.
Campaign Restructuring and Channel Optimization for High-Impact Results
To drive the profitable acquisition of high-value customers and achieve sustainable growth, the Power Digital team took a data-driven, comprehensive approach to set key marketing objectives. They focused on aligning Customer Acquisition Cost (CAC) and Marketing Efficiency Ratio (MER) across all channels, ensuring that each campaign was optimized not only for immediate returns but also for long-term business health. This strategic alignment allowed the team to balance aggressive growth with sustainable investment, elevating the marketing efforts into a cornerstone of broader business transformation.