Casper is an e-commerce mattress company that has “invented an industry around sleep.” They sell pillows, sheets, bed frames, and comfortable, pressure-relieving mattresses. Their products ship across North America and much of Europe.
Content marketing
Public relations
SEO
188%
Increase in organic traffic year-over-year
$100M+
Sales over 2 years, supported by strong SEO
Challenges
When Gabe Flateman, Co-Founder and CTO of Casper, set out to create a revolutionary mattress with his partners, they were in for an uphill battle. The $14 billion sleep industry is dominated by big business and well- known brands. To compete, Casper needed a sound strategy for getting found in search, increasing brand awareness, and generating sales.
As a start-up with limited resources, Casper sought outside expertise to guide their content marketing plans and optimize all of their on- and off-site elements.
Our team was tasked by Casper to define the company’s SEO, content marketing, and link building strategies, with the goal of expanding beyond North America within two years.
Solutions
Gabe found Casper’s ideal partner in a small but effective company: Power Digital. Together, they set out to define the company’s SEO, content marketing, and link building strategies, with the goal of expanding beyond North America within two years.
First, Power Digital conducted a comprehensive technical audit of Casper’s site, eliminating issues hampering rankings. They then instituted on-going monitoring to ensure site health.
Next, they identified branded and non-branded terms with significant traffic and buyer intent for Casper to target. Power Digital worked collaboratively with Casper to craft a strategy for creating content centered on those terms.
Power Digital soon became both a trusted partner and Casper’s primary point of contact for all SEO vendors. This successful partnership has helped Casper define institute best practices that consistently yield positive results.
Casper has now launched their brand internationally. They happily services new markets, including Canada, Germany, Austria, France, Switzerland and the UK, with Power Digital’s help.
Results
Over the course of the partnership, Power Digital has helped Casper carve out a niche in a very competitive market. Today, Casper has achieved prominent placement for a large array of high-volume search terms with buyer intent.
Casper’s traffic increased by a dramatic 188% year-over-year, thanks in large part to the SEO strategies produced by their fruitful collaboration with Power Digital. This effort has contributed significantly to over $100M in cumulative sales in just two years.
Power Digital continues to work closely with all of Casper’s key staff to ensure that they understand SEO opportunities and risks, and to help them define, and achieve, new goals.