DRIVE LEADS

Ask any sales rep and they’ll tell you the same thing: sales prospecting is getting harder. Not only is it getting more and more difficult to get key decision makers on the phone, but it seems like most of their time is wasted on activities that don’t directly lead to sales.

Therefore, it’s no surprise that inbound marketing has gained so much traction among businesses who rely on online lead generation to drive sales. With inbound marketing producing 54% more leads than traditional outbound practices, it’s a no-brainer and if you aren’t playing this game you are going to get left behind.

But it does come with its challenges. Producing enough content, optimizing your site for the search engines, and developing high-quality nurturing campaigns takes a lot of time, energy, and manpower. This is where our team at Power Digital Marketing can help. 

LET'S TALK!

S U B M I T

DID YOU KNOW?

80% of business decision makers prefer to get information in a series of articles versus an advertisement. [ExactTarget]

Properly executed inbound marketing is 10 times more effective for lead conversion than outbound practices. [Gartner]

Inbound marketing costs 62% less per lead than traditional outbound marketing. [Mashable]

Business-to-Business

Consumer Lead Generation

Subscription Services

Lead generation tactics and initiatives vary greatly depending on your business model. Power Digital has helped hundreds of companies generate high-quality leads, including:

WHAT OTHERS SAID

CEO

www.thedrawshop.com

Bottom line, I have used several Lead Generation companies prior to Power Digital. All were dismal and over promising. The Power Digital team takes your project and spends your dollars as if it were their own and obsesses over stats, audiences, cost of lead and results for you. Our return on dollars invested with them is well beyond what I had hoped for. They are fluid, able to pivot on strategy when needed, always testing for improvements and messaging.

CORE CHALLENGES LEAD GEN COMPANIES FACE

The difference between a 2% conversion rate and a 7% conversion rate is usually the difference between making and losing money on your marketing campaigns. Increasing your conversion rate requires continuous testing, optimization, and analysis.

3

Having a Winning Conversion Rate

FORTUNATELY...

... all of these problems are easy to fix! However, in order to correct them and improve, you have to take a step back and look at your current strategy from an outside perspective. Invite criticism and find the holes in your strategy—this will help you determine exactly what’s working and what isn’t.

We understand that assessing yourself can get tricky. Let us help you get a better perspective!

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STRATEGIES THAT GENERATE LEADS

Many companies doing lead generation skip the nurturing phase and go directly for the close. However, your website is just like a virtual salesperson. You don’t call a cold prospect and ask them to buy right away. You need to build rapport and establish credibility with that prospect before you close. And this is next to impossible without a rich bank of high-quality, informational content.

2

Speaking to the Prospect the Right Way at the Right Time

Finding the perfect balance between mass quantity and high quality is key to driving the highest profits at an efficient rate. However, striking this delicate balance is not an easy task—it requires the right digital strategy with consistent testing and optimization procedures.

1

Determining Quality vs. Quantity

The data points that the top social networks like Facebook, Instagram, and Pinterest provide give lead generation businesses and marketers an incredible opportunity to reach highly targeted audiences.

1

Social Advertising

SEO and PPC are great traffic drivers in PPC and SEO campaigns. They generate prospects that are already looking for the product or service you are trying to sell, not to mention the fact that they pair perfectly with social ads.

2

Search Marketing

Like we mentioned earlier, most sales prospects need to build trust and see value from a brand before they buy. Therefore, your online presence needs to reflect and support this through strategic content and nurturing tactics.

3

Content and Email Nurturing

These are just a few of the many strategies that lead generation companies use to succeed online. We would love the opportunity to speak with you about how these strategies can help your lead generation business.

OTHER RESOURCES

OUR AUDIT PROCESS

Before we dig into your current lead generation strategy, we hold a quick 15 minute phone call to discuss your business, goals, and current marketing efforts. During this discovery phase, our executive leadership team helps to uncover what’s working, what isn’t, and what has yet to be tried.

Our goal in this phase is to get a clear understanding of what you’re trying to accomplish and where your lead gen brand currently stands.

DISCOVERY CALL

Next, we dive a little deeper - assessing what you’re doing wrong, what you’re doing really well, and what can be augmented to improve your lead generation strategy. During this assessment, we show you all of our cards and provide you with a clear roadmap to success.

During this assessment, we may find that your goals are not realistic or not possible to reach, and we will tell you that. After all, our job isn’t to tell you what you want to hear, it’s to tell you what’s going to get you results.

Our goal in this phase is to deliver value, explain exactly how you can use digital marketing to hit your lead gen goals, and determine if our team can help make that happen.

DIGITAL ASSESSMENT

If we make it to the proposal phase, it means that we both feel that we can do big things together. We don’t put together proposals or write marketing plans for brands we feel we won’t be able to help grow or work with five years down the line.

This phase is a team effort. We work with potential clients and co-author the proposal. After all, in order for our marketing campaigns to be successful, we need integration among both teams. Our proposals are incredibly custom and detailed: we outline initiatives and deliverables month-by-month to ensure expectations are clear and that our team is set up for success.

PROPOSAL

READY TO DRIVE IN LEADS?

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Inbound marketing can double the average website conversion rate from 6% to 12%. [HubSpot]

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