nova Launches Insights AI Version 1.5
Power Digital is a full-service growth marketing agency helping brands accelerate their revenue with data, strategy, and execution. Known for our award-winning teams and nova technology, we bring clarity to complexity and build marketing that scales.
Overview
The launch of Insights AI 1.5 marks a significant evolution in how users can leverage artificial intelligence to drive actionable business insights. Built with a refined user interface and enriched by feedback, this release is designed to empower users with unparalleled data intelligence.
What’s New in Insights AI 1.5
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Expanded Data Integration
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Access data from all paid channels, including social media, search, email, and more, unified within one platform.
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Supported integrations include:
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Facebook Ads, Google Ads, Google Analytics 4
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Google Search Console, HubSpot, Klaviyo, MailChimp
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Microsoft Ads, Pinterest Ads, Salesforce Cloud
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Shopify, TikTok Ads
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Memory Functionality
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AI now remembers the context of your questions, enabling fluid follow-up conversations without needing to restate prior queries.
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Option to reset memory for a clean start at any time.
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Guided Prompts
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Smart suggestions guide users to ask the right questions, uncovering insights they may not initially consider.
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Reduces ambiguity by recommending specific prompts based on vague queries.
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Refined User Interface
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A streamlined design based on user feedback keeps the AI accessible and ready to use without unnecessary complexity.
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How to Use Insights AI 1.5
For Employees:
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Login to nova and navigate to “Insights AI” in the main menu.
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Select a client from the dropdown (clients must be eligible and connected).
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Create a new chat, choose a discussion topic, and begin asking questions.
For Clients:
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Login to nova and access “Insights AI” in the main menu.
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Initiate a new chat, set the discussion topic, and explore insights through guided or direct questions.
Key Tip: Set a specific topic for maximum accuracy and context within your conversations.
Using Slack Commands (Alpha)
Slack integration enables quick access to insights with the following commands:
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/insights-ai performance: Summarizes monthly performance of client data.
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/insights-ai news: Provides news and trends related to the client.
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/insights-ai analytics: Summarizes monthly analytics KPIs.
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/insights-ai ads: Provides KPIs for connected ad platforms.
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/insights-ai creative affinity: Highlights top-performing creative.
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/insights-ai blueprints: Shares the latest Blueprints for the client.
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/insights-ai powerview: Gives status and stage updates from Power View.
Example Command: /insights-ai tell me about the latest performance for CLIENT's ads on TikTok.
What’s Coming Next
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Domain Expansion: Incorporate additional data sources for Paid Media, Web Analytics, Financials, and Customer 360 insights.
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Cross-Domain Support: Enhance AI capabilities to answer multi-domain questions with improved response accuracy.
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Suggested Prompts: Introduce a feature for contextual question suggestions to improve user engagement.
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Teaching Industry Definitions: Integrate specific industry terms for better communication and insight generation.
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Multi-Turn Conversations: Enable seamless follow-up interactions by leveraging context from prior questions.
Common Client Questions You Can Explore Today
Customer Insights
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“What is the total number of unique customers from California who made a purchase last month?”
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“Who are the top 10 customers by lifetime value (LTV) in the last year?”
Business Metrics
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“What was the total revenue from New York customers in Q2 2024?”
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“What was the average order value for repeat customers in 2023?”
Performance Analytics
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“What was the conversion rate for visitors to purchasers in June 2024?”
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“Which promotional code generated the highest sales during December 2023?”
Addressing Common Objections
Objection: “We already use analytics tools.”
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Response: Insights AI integrates data across all platforms into one interface, offering real-time, AI-driven insights and unique recommendations.
Objection: “How is this different from current tools?”
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Response: It provides over 20 business intelligence reports with AI-driven analytics tailored to your needs, going beyond traditional tools.
Objection: “We’re concerned about data security.”
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Response: Insights AI is powered by Snowflake, ensuring secure data handling, adherence to stringent protocols, and collaboration-ready environments.
Resources
For more information on security features, visit Power Digital’s Trust Center: Power Digital Trust Center.
Author
Power Digital is a full-service growth marketing agency helping brands accelerate their revenue with data, strategy, and execution. Known for our award-winning teams and nova technology, we bring clarity to complexity and build marketing that scales.
