Power Digital Awarded Agency Partner of the Year at the Buy with Prime Partner Summit
by Kylie Carrasco •
We are excited to announce that Power Digital has been honored with the prestigious Agency Partner of the Year Award at the Buy with Prime Partner Summit, held on September 16th in Seattle, WA. This recognition celebrates our outstanding contributions in leveraging Buy with Prime and related off-Amazon services, such as Multi-Channel Fulfillment, to deliver remarkable solutions for our clients.
Criteria for the Agency Partner of the Year Award
The Buy with Prime Partner Awards encompass four categories: Innovation Award, Best Merchant Activation Award, Customer Obsession Award, and the Partner of the Year Award, which recognizes one agency-focused winner and one technology-focused winner. Each category honors partners who have demonstrated exceptional achievement and dedication in their respective areas.
To be considered for the Agency Partner of the Year Award, agencies must demonstrate:
Significant Revenue Growth: Agencies must show how their initiatives have led to substantial revenue growth through lead generation and successful merchant launches utilizing Buy with Prime and Multi-Channel Fulfillment.
Excellence in Collaboration: Award recipients must prove their dedication to excellence by collaborating with Amazon to train, educate, and onboard new merchants, ensuring they effectively use Buy with Prime and Multi-Channel Fulfillment.
Client Success Stories: Real Results with Buy with Prime
At Power Digital, we’re proud to have met these criteria and to be recognized for our commitment to helping our clients succeed with innovative e-commerce solutions. Check out how our clients are seeing amazing results by using Buy with Prime and other strategies:
Corkcicle
We partnered with Corkcicle to launch a holiday campaign using Amazon DSP for Buy with Prime, aiming to enhance sales and customer acquisition. The campaign resulted in an impressive +488% boost in total ROAS and significantly increased new-to-brand customers from September to December.
Catalina Crunch
This keto-friendly snack and cereal brand experienced a 20% reduction in customer acquisition costs after implementing Buy with Prime on its e-commerce site, showcasing the effectiveness of direct Prime shopping benefits.
Camille Rose
Katie Davis, Director of Retail Marketing at Power Digital, and Arisha Smith, Chief Digital Officer at Camille Rose—a natural beauty product company utilizing both Buy with Prime and MCF—spoke at an Amazon Accelerate 2024 panel on how the Buy with Prime badge resulted in a +63% increase in click-through rates.
Impact and Client Commitment
Receiving this recognition is a testament not only to the partnership we have built with Amazon but also to the impact it has had on our clients.
“This award was just the cherry on top of what’s already been a fruitful partnership. We’ve tested new strategies and achieved significant omnichannel success, with many clients adopting innovative approaches that their competitors haven’t. It’s also a win for Buy with Prime, as we’ve helped them refine the product through feedback. It’s truly a win-win-win.” – Joe Selzer, Managing Director of Retail Marketing at Power Digital
One key advantage of Buy with Prime is the ability to access valuable order and customer information, including email addresses, to provide customer service and nurture new customer relationships.
“This award signifies that Power Digital is focused on breaking down the silos in retail marketplaces, and leveraging tools like Buy with Prime to create omnichannel strategies. It demonstrates our ability to effectively communicate the value of Buy with Prime and why it should be integrated into businesses. Receiving the Agency Partner of the Year award reflects not just our success in helping brands activate this service on their sites, but also our commitment to devising innovative strategies and developing specific reporting and measurement practices around Buy with Prime.” – Jeremy Way, Director of Retail Marketing at Power Digital
At Power Digital we focus on three key areas that will continue to drive our growth and the success of our clients:
- Delivering Innovative Solutions: We are committed to pushing the boundaries of what is possible, continually seeking new ways to leverage Buy with Prime and Multi-Channel Fulfillment for our clients’ benefit.
- Creating Impactful Implementations: We aim to develop creative and effective strategies that ensure our clients can maximize their visibility and appeal in a competitive marketplace.
- Ensuring Client Distinction: By providing tailored solutions and personalized support, we help our clients stand out and thrive in their respective industries.
Looking Ahead
Winning the Agency Partner of the Year Award motivates us to continue exploring new avenues of growth and innovation. Our focus remains on customer-first solutions, and we are excited to build on this success to deliver even more outstanding results for our clients in 2024 and beyond. Want to know more? Reach out to us today to learn more!