8 Enterprise SEO Trends in 2025 | Power Digital

SEO strategy takes many different forms. For enterprise-level businesses, SEO involves targeting competitive keywords and ensuring their comprehensive websites stay functional and up-to-date. Yet, regardless of a company’s size, one fact remains the same: SEO is always changing. 

To foster continued success and growth, businesses must stay ahead of the curve, adapting to the latest innovations, from AI-powered search engines to automation tools.

By understanding how the following 8 enterprise SEO trends can enhance their 2025 strategy, enterprise businesses can fortify a competitive edge in a rapidly evolving market. 

1: AI-driven content optimization

AI tools like Chat GPT and Meta’s AI chatbot are swiftly transforming how users search for content. Similarly, AI can revolutionize enterprise businesses’ approach to content strategy. 

AI tools that analyze a business’s current content, target audiences, and ranking performance can help identify:

• High-value keywords and topic clusters.
• Emerging content trends and gaps.
• Effective messaging strategies for unique audience segments.

When creating the content itself, enterprise businesses must find a healthy balance between using AI-driven automation and manual input. This will help maintain a unique brand voice that audiences find engaging. 

2: Enhanced focus on E-E-A-T (experience, expertise, authority, trust)

Human quality raters at Google evaluate the credibility of web pages using the E-A-T concept, which stands for expertise, authority, and trust. In 2024, they added another “E”: experience. 

Pages that demonstrate significant levels of E-E-A-T will appear higher in Google’s search results. To score big with E-E-A-T, businesses can:

• Include author bios or personal anecdotes to highlight experience and expertise.
• Be transparent by including accurate contact information and creating ethical content.
• Cite reputable sources to bolster expertise and trustworthiness. 

3: The rise of visual and voice search

AI tools now allow users to find content using a multimedia approach. To take advantage of visual and voice search, enterprise businesses can optimize their pages with: 

• Schema markups – Adding schema markups, like image metadata and video, can help search engines like Google better understand the page.

• Multimedia integration – Visual and voice searches are more likely to find and push content if it contains multimedia elements.  

4: Prioritizing core web vitals and page experience

Enterprise businesses typically have large websites that host hundreds or even thousands of pages; enterprise SEO keeps them running smoothly.  

Google measures the loading and interaction quality of web pages by evaluating core web vitals metrics including:

• Largest Contentful Paint (LCP), A.K.A. loading performance.
• Interaction to Next Paint (INP), A.K.A. page responsiveness.
• Cumulative Layout Shift (CLS), A.K.A. visual stability.

Enterprise businesses can enhance their user experience and search ranking by optimizing these metrics across pages. 

5: Leveraging automation for scalability

Enterprise businesses can—and should—use automation tools to streamline essential enterprise SEO tasks such as:

• Keyword research.
• Reporting and analysis.
• Technical fixes.

Automation allows enterprise businesses to scale SEO efforts. By scaling without sacrificing quality, enterprise businesses can enjoy predictable, manageable growth and dedicated users. 

6: Integration of SEO and user-centric design

Websites are as much a visual medium as they are written. The look and layout of an enterprise business’ web page will have a strong impact on enterprise SEO. 

To marry SEO and UX design—the key ingredients for enterprise web page success—businesses should consider optimizing:

• Website navigation.
• Content layout.
• Mobile usability. 

Prioritizing mobile users is particularly important for enterprise businesses. In 2024, mobile devices made up 60% of all website traffic, and that number will likely continue to rise in 2025. Creating a satisfying UX design for all users will increase traffic and, in turn, SEO rankings.  

7: Expansion of multilingual and international SEO

In 2025, enterprises are thinking bigger: Multilingual and international markets are on the horizon, and enterprise SEO will help businesses reach them effectively. 

In fact, enterprise businesses seeking to expand to multilingual and international audiences should consider adopting these enterprise SEO strategies:

• Research multilingual and international keywords to target multiple audiences.

• Optimize website domains for international locations by utilizing country codes or generic Top-Level Domains. 

• Prevent search engines from flagging similar content intended for international audiences as “duplicate” by using the rel=”noopener” target=”_blank” hreflang tag.

8: Sustainable SEO practices

The push for businesses to follow sustainable best practices extends to enterprise SEO. Some common and easy-to-implement strategies enterprise businesses can use to reduce their carbon footprint include: 

• Choosing an eco-friendly website host.
• Optimizing web page loading speed for increased energy efficiency.
• Creating evergreen content that doesn’t require frequent, energy-draining updates.

Making enterprise SEO more sustainable has multiple benefits: Businesses can gain a positive reputation for following ethical practices, and the world can grow a little greener. 

Stay ahead with enterprise SEO in 2025

To ensure the success of your enterprise SEO strategy in 2025, it’s crucial to embrace innovation—and it’s just as crucial to know when to ask for help from the experts.

Strengthen your enterprise SEO with Power Digital. Our digital marketing approach is anything but ordinary. With hard data, innovative technology, and decades-long expertise, we’ll help your company grow 2.6 times faster than the industry average. 

Jumpstart your 2025 SEO strategy with Power: Get in touch for a free marketing audit today.

Sources: 

Hubspot. Enterprise SEO: Everything You Need to Know. https://blog.hubspot.com/marketing/enterprise-seo 

Search Engine Journal. 5 Key Enterprise SEO And AI Trends For 2025. https://www.searchenginejournal.com/key-enterprise-seo-and-ai-trends/532337/ 

Hubspot. 20 Best AI SEO Tools & How to Use AI in 2024 [New Data]. https://blog.hubspot.com/marketing/ai-seo#how-to-use-ai-for-seo 

Search Engine Journal. Google E-E-A-T: What Is It & How To Demonstrate It For SEO. https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/ 

Google Search Central. Understanding Core Web Vitals and Google search results. https://developers.google.com/search/docs/appearance/core-web-vitals 

Exploding Topics. Internet Traffic from Mobile Devices (Oct 2024). https://explodingtopics.com/blog/mobile-internet-traffic 

Hubspot. International SEO: How to Optimize Your Website for Other Countries. https://blog.hubspot.com/marketing/international-seo 

Green City Times. Green Search Engine Optimization. https://www.greencitytimes.com/green-search-engine-optimization/