The 10 Best AI Tools for Digital Marketing Teams

The initial results are in: AI is transforming digital marketing by automating processes, improving personalization, and optimizing campaign performance.

But not all AI is created equal. 

Many popular AI platforms may not serve the exact needs of digital marketing teams. And many other AI tools are still hiding in the search engine like hidden gems.

Discover the best AI tools for digital marketing: those that help both in-house marketing teams and marketing agencies streamline efforts and drive optimal results. Learn which tools to invest in based on company services, scale, and current strategy. 

How AI is Enhancing Digital Marketing

AI wears many hats in the digital marketing space. At times a copywriter, a taskmaster, an expert data analyst, and an SEO specialist—it’s clear that digital marketers have much to gain from AI assistance. 

According to a HubSpot survey, digital marketers currently use AI for:

• Generating content, including blog posts, images, videos, and ideas.
• Researching markets.
• Learning new technical skills.
• Analyzing and reporting data.

Looking ahead, AI will take on even more digital marketing responsibilities, including search engine optimization (SEO), programmatic ad buying, automated ad creatives, and customer insights like behavior-based personalization and sentiment analysis.

Digital marketers with their eyes on the latest trends will recognize the immeasurable value of AI tools for idea generation and real-time campaign optimization. All that’s left to learn is which tools will grant the greatest return on investment (ROI). 

The Best AI Tools for In-House Marketing Teams

Like every great craftsperson, digital marketers need useful, high-quality tools to fill their toolboxes.

In-house marketing teams will benefit most from AI tools that improve efficiency, enhance content, and optimize campaigns without requiring extensive customization or external management. Here are a few of the programs best equipped to handle these tasks:

1. ChatGPT: AI-powered content creation

From students generating essay topics to indecisive parents creating their weekly meal plan, many people have turned to ChatGPT since its memorable release in 2022. 

For in-house digital marketers, this AI-driven natural language processor can handle a wide variety of content creation needs. Use it to generate:

• Blog posts.
• Ad copy.
• Social media captions.
• Brainstorming ideas.
• And more.

With nearly instant outputs requiring minimal instruction, ChatGPT is ideal for marketers looking to scale content production efficiently. However, note that ChatGPT has certain limitations, such as generating potentially inaccurate outputs. Like a manager checking a new assistant’s work, always evaluate ChatGPT content for quality and truthfulness. 

2. Grammarly: AI writing and proofreading

This AI-powered writing assistant has been marketed toward students and professionals looking to enhance their communication skills, but Grammarly is an equally valuable tool for in-house digital marketing teams. With just a few clicks, it can:

• Improve grammar (as the name suggests).
• Elevate voice and tone.
• Boost clarity.

By making marketing copy more readable, businesses can increase their trustworthiness and professionalism. Grammarly can also help brands maintain a distinct and consistent voice across all communications, which becomes increasingly important when scaling marketing efforts.

3. Surfer SEO: AI-powered search engine optimization

Ride the unpredictable waves of search engine rankings with Surfer, an AI-powered search engine optimization (SEO) assistant. 

This platform offers valuable SEO solutions for in-house teams and agencies seeking higher search engine performance and predictable growth. 

Surfer SEO provides real-time insights for improving blog posts and web pages. Analyze top-performing content and optimize for better search rankings using AI-driven keyword and content recommendations.

Surfer also conveniently integrates with other leading marketing and AI tools, including:

• ChatGPT.
• Zapier.
• Jasper.
•  Wordpress.

4. Jasper: AI copywriting assistant

While AI tools like ChatGPT and Grammarly serve a broad spectrum of needs and users, Jasper is designed specifically with the savvy marketer in mind. 

Enhance ad copy, landing pages, and long-form content with Jasper’s AI-driven writing capabilities. The platform also offers templates and tone customization for brand consistency.

Jasper has saved thousands of hours in content creation time for many companies. For location-based info hub Best Places, Jasper even boosted website traffic by a whopping 800%. Those are some serious numbers. 

5. WordStream: AI-powered PPC optimization

Pay-per-click (PPC) advertising represents an integral part of in-house digital marketing efforts—and companies’ revenue. That said, many PPC platforms are frustratingly vague about how ads actually perform.

Enter WordStream. This AI-driven tool creates absolute clarity in the realm of PPC advertising. It automates and optimizes Google and Facebook Ads for better performance with AI-driven insights. It’s ideal for in-house teams managing PPC advertising without a full-time ad specialist.

The Best AI Tools Used by Digital Marketing Agencies

While in-house digital marketing teams primarily use AI to enhance their content creation and SEO strategies, marketing agencies are increasingly relying on AI to scale their efforts and analyze the impact of their services. 

For innovative agencies juggling multiple clients and projects, the best AI tools are ones that offer advanced analytics and support large-scale content and ad management—like the ones below. 

6. MarketMuse: AI-driven content strategy

Every marketing agency dreams about an all-in-one content strategy tool that doubles as a market whisperer. MarketMuse is here to grant those wishes.

This platform goes beyond basic keyword research to help determine the content truly worth creating—an essential skill for agencies managing multiple content strategies across industries. It uses AI to:

• Analyze content gaps.
• Recommend high-ranking topics.
• Improve SEO performance.

According to their (many) positive reviews, agencies could see four to ten times more traffic on content optimized with MarketMuse. 

7. Jacquard: AI-powered ad copy optimization

Previously known as Phrasee, this AI-driven language model rebranded as Jacquard in 2024—but it still offers the same key advantages for marketing agencies. 

Jacquard generates and optimizes ad copy using AI-driven language insights. Agencies also use it to enhance email marketing, paid ads, and social media messaging for better conversions.

Jacquard goes beyond public large language models (LLMs) to provide ad performance predictions with 94% accuracy. For marketing agencies with several unique clients on their plate, this data is a total game changer. 

8. Semrush: AI-powered competitive analysis

Semrush brings together SEO, content marketing, competitor research,

PPC, and social media marketing capabilities within a single platform—all thanks to the power of AI. 

With Semrush, agencies can facilitate large-scale marketing efforts by:

• Tracking SEO performance, PPC campaigns, and competitor strategies.
• Conducting automated keyword research.
• Analyzing backlinks.

In the words of a classic marketer: Rush—don’t walk—to add Semrush to your digital marketing strategy. 

9. Brandwatch: AI-powered social listening

Consumer behavior and sentiment fuel agency marketing decisions and brand impact. Now, there’s an easier way to collect and analyze consumer data, with—you guessed it—AI. 

Brandwatch, an AI-powered social listening platform, monitors social media conversations and brand sentiment using AI-driven analytics. It helps agencies track trends, audience engagement, and brand reputation for multiple clients. Agencies will never again have to ask, “What do the customers really think?”

10. Manychat: AI chatbot for customer engagement

Wouldn’t it be neat to drive engagement and sales for multiple clients on complete autopilot? With Manychat, agencies can. 

This customer engagement service builds AI-powered chatbots for Facebook Messenger, Instagram, and brand websites to enhance consumer interactions. It improves response times and automates customer service, making it a valuable tool for agencies managing customer engagement at scale.

With Manychat, agencies can:

• Capture contact information for 80% of leads.
• Increase conversion rates by 90%.
• Respond to every message.

More consumers are on the hunt for hyper-personalized brand interactions. AI-driven chatbots allow agencies to scale effectively while offering every consumer the special experience they crave. 

How to Choose the Right AI Tool for Your Marketing Strategy

Craftspeople don’t require five nearly identical hammers. And if they only build miniature dollhouses, they don’t need an industrial-sized saw. Similarly, in-house marketing teams and agencies should invest in AI tools that provide meaningful assistance—and eliminate redundancy. 

Follow these tips to select the best AI tools for digital marketing:

• Consider goals – Marketing teams should prioritize investing in AI tools that fill gaps in their strategy, whether it’s for content creation, SEO, paid ads, or customer engagement.
• Weigh pros and cons – Whip out that notebook and evaluate each tool’s key features, pricing, and ease of integration with existing marketing platforms. A marketing team’s ideal options will meet most if not all of their needs—including their budget. 

Ultimately, AI is a tool. And like any tool, it only provides value when the user knows how to wield it. After selecting the right AI tools, both in-house teams and agencies should be sure to provide team members with the skills they need to maximize the utility and ROI of their new artificial assistants. 

The Future of AI-driven Digital Marketing

When AI first emerged on the scene, it was a novel gadget used mainly for play. Now, it’s an essential tool for businesses seeking to stay ahead of the pack. From increased efficiency to real-time, data-driven decision-making, AI tools offer what digital marketing teams need to evolve—and thrive. 

Embracing AI now will give you an unbeatable competitive edge in 2025 and beyond. Do it with an agency taking AI innovation to the next level—like Power Digital. 

Businesses come to us seeking change, and, on average, they achieve 2.6x faster growth and undeniable impact. Power up your digital marketing strategy and connect with us today.

Sources: 

HubSpot. The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers. https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report 

OpenAI. Introducing ChatGPT. https://openai.com/index/chatgpt/ 

Surfer. The Best-performing Content is Made with Surfer. https://surferseo.com/ 

Jasper. Reviving BestPlaces: an unexpected rebound. https://www.jasper.ai/case-studies/bestplaces 

MarketMuse. Create the content that counts. https://www.marketmuse.com/ 

Capital D. We are pleased to announce that as of 12 th June 2024, Phrasee has rebranded as Jacquard. https://capitald.com/news/phrasee-rebrands-as-jacquard-and-launches-its-personalised-campaigns-product/ 

Jacquard. Core Platform. https://www.jacquard.com/core-platform/ 

Manychat. Unleash the power of chat marketing. https://manychat.com/