It’s no secret that a successful Facebook page comes down to more than just frequent posting and a large audience. In order to grow a highly trafficked, successful Facebook page you need high engagement. This means you need the right content (optimized correctly!) shown to the right people.
Whether you have a large Facebook following or are just starting out, it is important to correctly optimize your content and keep your audience engaged. We have 4 secret tricks up our sleeve to help make your Facebook content better than ever!
You Can Publish Posts To Be Viewed By Only Specific Geographic Regions Or Demographics
Whether you’re throwing a local event or running a sale that only makes sense for a certain demographic, this is a great way to make sure you are reaching only the right people with your social posts. You can set your “Preferred Audience” which will make a certain audience more likely to see your posts.
Related: How to Merge Social Media Accounts
The other option is to set “Audience Restrictions” which will keep a specific group of people from seeing your posts. Your Preferred Audience can be set based on interests, while Audience Restrictions can get down as specifically as age, location, and gender.
To do so, click the “target” option as you are setting up your post. This will allow you to set both your Preferred and Restricted Audiences on your organic posts.
You Can Change The Image For Any Link That You Share (And The Headline!)
Maximize your clickable landscape and post call-to-actions by creating your own customgraphics for any links you post on Facebook. While Facebook will automatically pull in an image whenever you share a link, you don’t actually have to use the preset image.
To better optimize any links shared, develop your own graphic sized 1200×628 pixels toaccompany your link. We suggest experiment with adding a call-to-action and button on these graphics as well. However, keep in mind the 20% text rule if you plan to put a budget behind your post.
Related: Engagement- vs. Traffic-Driving Content on Social Media
After you’ve created and uploaded your custom image, next think about customizing your headline and description. The headline of your link post will be your strongest call-to-action so don’t trust what is automatically pulled in! Rather than the name of your site or the article, provide value in the headline with an eye-catching fact or a sneak peak that would encourage your audience to click through!
Pro Tip: Delete out the URL that you’re sharing too! You don’t need it!
Before:
After:
Invite People Who Like Content To Like Your Page
If you have a post that goes viral, or if you boosted it to an audience that doesn’t follow your page, you can leverage all of those extra likes! When you look at all of the people that have interacted with a post you’ll see three options: Invite, Invited, or Liked.
You now have the ability to click through and “Invite” all of those who have not liked your page before to become a fan. This then sends a personal invite to each member you invited.This is a great way to grow your audience in a more natural way than running a Page Likes campaign (and allows you to double dip on your boosted post benefits!).
Unfortunately, if you have over 100,000 fans Facebook actually does not allow you to invite others to like your page.
