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Hanna Lane

Hanna Lane

Group Director, Fashion at Power Digital

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About

Hanna Lane is a seasoned brand and digital strategist with over a decade of experience building and scaling brands by leveraging a deep understanding of omni-channel marketing, creative direction, and consumer psychology. At Power Digital she leads cross-functional teams in crafting digital strategies that drive brand equity, engagement, and revenue.

Hanna has helped launch and grow numerous DTC and retail brands, from emerging labels to household names. Her strength lies in strategic innovation and bridging performance with storytelling—ensuring every marketing move is both data-backed and brand aligned to hit business goals and build legacies.

Interests

Hanna is passionate about fashion, business, and animals. Outside of work, you’ll find her discovering new boutiques, attending industry events, or hiking with her dogs. She’s also committed to mentoring emerging marketers and championing women in leadership across the fashion and digital space.

“Marketing is both an art and a science – great brands are built where creativity and strategy intersect. At Power Digital, we help fashion labels grow with intention and lasting relevance.”

Hanna Lane
About Power Digital

Power Digital is a world-class growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. Our unconventional approach integrates strategic consulting, data intelligence, channel expertise, and proprietary technology — enabling our teams to activate high-performing digital marketing campaigns that drive meaningful results and lasting competitive advantage.

Meet our thought leaders

At Power Digital, bold ideas and sharper perspectives drive everything we do. Our thought leaders are strategic consultants, data scientists, and growth architects who challenge convention to fuel smarter marketing. Explore the minds behind the strategies and discover what makes profit predictable.

Mathew Ingham

Account Director at Power Digital​
Mathew Ingham Account Director at Power Digital​

Mathew Ingham is a digital marketing expert with over 10 years of experience in strategy development, client management, and performance optimization. As an Account Director at Power Digital, he leads cross-functional teams to deliver data-driven marketing solutions that drive growth and enhance brand visibility.​

Karol Mendieta

Senior Account Director, Consumer Services at Power Digital
Karol Mendieta Senior Account Director, Consumer Services at Power Digital

Karol Mendieta is a consumer marketing strategist with 10+ years of experience designing and executing high-impact campaigns. At Power Digital, she helps brands build scalable frameworks that blend performance with authenticity to win customer loyalty and drive sustainable growth.

Nicollette Guido

Sr. Account Director, CPG (Beauty) at Power Digital
Nicollette Guido Sr. Account Director, CPG (Beauty) at Power Digital

Nicollette Guido is a digital marketing strategist with 10+ years of experience leading growth for beauty, wellness, and lifestyle brands. At Power Digital, she drives performance strategies that balance data, creativity, and consumer insight to accelerate brand momentum and market share

Hanna Lane

Group Director, Fashion at Power Digital
Hanna Lane Group Director, Fashion at Power Digital

Hanna Lane is a brand marketing expert with 10+ years of experience in fashion, beauty, and lifestyle strategy. At Power Digital, she leads full-funnel campaigns that merge creative brand building with performance marketing. Hanna is passionate about helping brands find their voice—and scale their impact in an ever-evolving digital world.

Dani Powell

VP of Growth Marketing at Power Digital
Dani Powell VP of Growth Marketing at Power Digital

Dani Powell is a growth marketing expert with 12+ years of experience in performance strategy, digital execution, and brand building. At Power Digital, she leads multi-channel strategies across CPG and Fashion brands that blend creativity with data to drive real results. Dani believes in building agile, scalable campaigns that meet customers where they are—and move them to action.

Scott Zakrajsek

Head of Data Intelligence
Scott Zakrajsek Head of Data Intelligence

Scott Zakrajsek is a data-driven marketing executive with over 15 years of experience leading digital transformation for iconic brands. As Head of Data Intelligence at fusepoint and Power Digital, he specializes in turning complex data ecosystems into actionable strategies that drive growth.