Start with a free marketing strategy audit Start improving conversions with a free marketing strategy audit
Alyssa Anderson

Alyssa Anderson

Associate Director of B2B Content

Our Editorial Standards

Reviewed for Accuracy

Every piece is fact-checked for precision.

Up-to-Date Research

We reflect the latest trends and insights.

Credible References

 Backed by trusted industry sources.

Actionable & Insight-Driven

Strategic takeaways for real results.
About

Alyssa Anderson is a seasoned content strategist and copywriter with a rich background in crafting compelling narratives for enterprise B2B companies. With over 7 years of experience, she has honed her expertise in thought leadership, premium content, and brand messaging, enabling organizations to enhance their positioning and engagement.

Throughout her career, Alyssa has collaborated with cross-functional teams to develop and execute content strategies that align with business objectives and resonate with target audiences. Her proficiency spans various industries for B2B and B2C brands, where she has consistently delivered content that drives clarity, credibility, and results.

Alyssa’s commitment to excellence is evident in her ability to stay on top of market trends and audience needs, ensuring that her content remains relevant and impactful. She is adept at leveraging data-driven insights to inform her strategies, resulting in measurable improvements in brand visibility and customer engagement.

"I believe great content is more than words on a page. It’s a tool that shapes how brands are seen, heard, and remembered. I love bringing complex, technical topics to life through clear, long-form storytelling, and crafting foundational brand messaging that helps companies find their voice and tell their story in a way that connects, converts, and leaves that lasting impression.”

Alyssa Anderson
Interests

Outside of work, Alyssa is an avid reader and enjoys visiting wineries. A reality TV enthusiast, she never misses an episode of The Real Housewives and has a soft spot for The Bachelor and The Bachelorette. She also loves country music, Ed Sheeran, is learning to snowboard, and spends her summers soaking up the sun at the beach in Rhode Island. At home, she’s kept entertained by her dog, Alfie, and her two cats, Tom and Jerry.

About Power Digital

Power Digital is a world-class growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. Our unconventional approach integrates strategic consulting, data intelligence, channel expertise, and proprietary technology — enabling our teams to activate high-performing digital marketing campaigns that drive meaningful results and lasting competitive advantage.

Meet our thought leaders

At Power Digital, bold ideas and sharper perspectives drive everything we do. Our thought leaders are strategic consultants, data scientists, and growth architects who challenge convention to fuel smarter marketing. Explore the minds behind the strategies and discover what makes profit predictable.

Mathew Ingham

Account Director at Power Digital​
Mathew Ingham Account Director at Power Digital​

Mathew Ingham is a digital marketing expert with over 10 years of experience in strategy development, client management, and performance optimization. As an Account Director at Power Digital, he leads cross-functional teams to deliver data-driven marketing solutions that drive growth and enhance brand visibility.​

Learn more

Karol Mendieta

Senior Account Director, Consumer Services at Power Digital
Karol Mendieta Senior Account Director, Consumer Services at Power Digital

Karol Mendieta is a consumer marketing strategist with 10+ years of experience designing and executing high-impact campaigns. At Power Digital, she helps brands build scalable frameworks that blend performance with authenticity to win customer loyalty and drive sustainable growth.

Learn more

Nicollette Guido

Sr. Account Director, CPG (Beauty) at Power Digital
Nicollette Guido Sr. Account Director, CPG (Beauty) at Power Digital

Nicollette Guido is a digital marketing strategist with 10+ years of experience leading growth for beauty, wellness, and lifestyle brands. At Power Digital, she drives performance strategies that balance data, creativity, and consumer insight to accelerate brand momentum and market share

Learn more

Hanna Lane

Group Director, Fashion at Power Digital
Hanna Lane Group Director, Fashion at Power Digital

Hanna Lane is a brand marketing expert with 10+ years of experience in fashion, beauty, and lifestyle strategy. At Power Digital, she leads full-funnel campaigns that merge creative brand building with performance marketing. Hanna is passionate about helping brands find their voice—and scale their impact in an ever-evolving digital world.

Learn more

Dani Powell

VP of Growth Marketing at Power Digital
Dani Powell VP of Growth Marketing at Power Digital

Dani Powell is a growth marketing expert with 12+ years of experience in performance strategy, digital execution, and brand building. At Power Digital, she leads multi-channel strategies across CPG and Fashion brands that blend creativity with data to drive real results. Dani believes in building agile, scalable campaigns that meet customers where they are—and move them to action.

Learn more

Scott Zakrajsek

Head of Data Intelligence
Scott Zakrajsek Head of Data Intelligence

Scott Zakrajsek is a data-driven marketing executive with over 15 years of experience leading digital transformation for iconic brands. As Head of Data Intelligence at fusepoint and Power Digital, he specializes in turning complex data ecosystems into actionable strategies that drive growth.

Learn more
View more