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Consumer Product Services

Where CPG Brands Go to Grow Smarter

For modern CPG brands, the old growth playbook doesn’t cut it. Fragmented sales channels, shifting consumer behavior, and mounting retail pressure mean performance marketing needs to do more than drive clicks, it needs to drive total business outcomes.

That’s where we come in. Power Digital helps CPG brands unify data, align retail and DTC strategies, and scale what actually works. Whether you’re building retail velocity or making every marketing dollar count, we plug into your business like an extension of your team, with the strategy and tools to unlock your next chapter of growth.

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We Play Well with the Platforms That Power CPG

Our partnerships go beyond access—they give you an edge.

Built for CPG. Engineered for IROAS.

A Smarter Growth Engine, Tuned for Your P&L

You don’t just need more data, you need data that drives action. With 300M+ data points and proprietary tech (hi, nova), we map your best opportunities across DTC, in-store, and retail media. Then we execute with precision from the scroll to the shelf.

At the end of the day, we’re not just here to drive sales. We’re here to make them sustainable, measurable, and margin-positive.

Customer Insight & Messaging

We help you understand your customers, and then speak to them like you actually know them. Our insights fuel messaging that clicks online and moves units in-store.

Omnichannel Strategy & Execution

No more siloed DTC vs. retail vs. Amazon. We connect the dots with integrated media plans that drive total revenue and measurable lift.

Measurement & Incrementality

What’s working? Where’s the impact? We bring clarity to your full funnel using incrementality testing and MMM, so you can scale the channels that truly deliver.

Our Approach

How We Help CPG Brands Cut Waste, Build Margin, and Drive Velocity

Growth isn’t about spending more. It’s about making every dollar do more, especially when you’re juggling DTC, retail media, and traditional brick-and-mortar.

Here’s how we help you scale with confidence:

01. Unified Data Visibility

We connect your digital and in-store data so you can actually see what’s driving performance and allocate budget with precision.

02. Channel + Creative Alignment

Creative that wins in-store doesn’t always win online. We build asset strategies that meet your audience where they are and move them to buy.

03. Zip Code-Level Activation

Our media plans get local, real local. Think store-by-store, geo-specific campaigns that drive lift where it counts.

04. Full-Funnel Optimization

From retail media to TikTok to Google Shopping, we build strategies that don’t just hit KPIs, they grow your bottom line.

05. Measurement That Stands Up in a Boardroom

We isolate what’s actually working with incrementality testing and MMM frameworks, so you can show up to leadership with answers, not guesses.

 “With Power, I finally had the confidence to go to our leadership and say: here’s what we need to invest in, here’s what the results will be, and here’s why it’s worth it.”

Koia

Sr. Director of Marketing

Why Power?

Marketing That Hits Shelves, Screens, and Scorecards

This isn’t just about running ads. It’s about building a marketing ecosystem that supports every part of your business, from digital growth to retail partnerships.

Power Digital gives you the people, the platform, and the performance strategy to:

Activate Data-Backed Strategy

We turn raw insights into retail-ready plays.

Marry Creative with Performance

Yes, your ads can be beautiful and efficient.

Drive Growth That Sticks

Launch fast. Scale smart. Retain customers.

Get All Channels Working Together

We build synergy across retail, DTC, Amazon, and beyond.

Measure Everything That Matters

Every tactic. Every campaign. Every channel. Proven.

Proven Results

Our track record speaks for itself.

+0%

Average YOY revenue growth for clients

0x

Faster than industry standard

+0M

Client retention rate

Our Results

0%

YoY Increase in Gross eComm Revenue

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YoY Increase in New Customers

Explore how our strategic approach catalyzed profitable, sustainable growth for ViX Paula Hermanny. By conducting a deep analysis of primary audience cohorts, sharpening acquisition and retention offers, and implementing a sophisticated marketing mix, we enabled ViX to capture and retain higher-value customers while decreasing both discounts & advertising costs. The result? A transformative impact on top-line revenue.

Q5 is Not a Break: How to Prepare Your Marketing Strategy for Q1 Growth

Power Digital | December 3, 2024

Q5 is Not a Break: How to Prepare Your Marketing Strategy for Q1 Growth

Institutional Investors & The Age of Digital Transformation: Navigating the Evolving Landscape

Power Digital | December 2, 2024

Institutional Investors & The Age of Digital Transformation: Navigating the Evolving Landscape

Cutting Wasted Ad Spend and Increasing PortCo Margins: A New Era of Data-Driven Profitability

Power Digital | December 2, 2024

Cutting Wasted Ad Spend and Increasing PortCo Margins: A New Era of Data-Driven Profitability

Top Strategies for Scaling Your Consumer Service Business in 2025

Power Digital | December 2, 2024

Top Strategies for Scaling Your Consumer Service Business in 2025

Power Digital Awarded Agency Partner of the Year at the Buy with Prime Partner Summit

Power Digital | December 4, 2024

Power Digital Awarded Agency Partner of the Year at the Buy with Prime Partner Summit
Insights

From Retail Strategy to Data Science—This Is Your Growth Team

Undeniable Speed

Navigating the ever-changing consumer market requires agility. We analyze the data, uncover opportunities, and execute with speed to keep your brand ahead of the curve.

Undeniable Expertise

Our team includes some of the brightest minds in consumer marketing, with an impressive 96+% client retention rate. Expect nothing but the best.

Undeniable Results

Our strategies drive outcomes that matter: 2.6x faster growth than industry averages and 27+% YoY revenue increases. We make every dollar count for maximum ROI.