“With Power, I finally had the confidence to go to our leadership and say: here’s what we need to invest in, here’s what the results will be, and here’s why it’s worth it.”
Koia
Sr. Director of Marketing
For modern CPG brands, the old growth playbook doesn’t cut it. Fragmented sales channels, shifting consumer behavior, and mounting retail pressure mean performance marketing needs to do more than drive clicks, it needs to drive total business outcomes.
That’s where we come in. Power Digital helps CPG brands unify data, align retail and DTC strategies, and scale what actually works. Whether you’re building retail velocity or making every marketing dollar count, we plug into your business like an extension of your team, with the strategy and tools to unlock your next chapter of growth.
Our partnerships go beyond access—they give you an edge.
You don’t just need more data, you need data that drives action. With 300M+ data points and proprietary tech (hi, nova), we map your best opportunities across DTC, in-store, and retail media. Then we execute with precision from the scroll to the shelf.
At the end of the day, we’re not just here to drive sales. We’re here to make them sustainable, measurable, and margin-positive.
We help you understand your customers, and then speak to them like you actually know them. Our insights fuel messaging that clicks online and moves units in-store.
No more siloed DTC vs. retail vs. Amazon. We connect the dots with integrated media plans that drive total revenue and measurable lift.
What’s working? Where’s the impact? We bring clarity to your full funnel using incrementality testing and MMM, so you can scale the channels that truly deliver.
Growth isn’t about spending more. It’s about making every dollar do more, especially when you’re juggling DTC, retail media, and traditional brick-and-mortar.
Here’s how we help you scale with confidence:
We connect your digital and in-store data so you can actually see what’s driving performance and allocate budget with precision.
Creative that wins in-store doesn’t always win online. We build asset strategies that meet your audience where they are and move them to buy.
Our media plans get local, real local. Think store-by-store, geo-specific campaigns that drive lift where it counts.
From retail media to TikTok to Google Shopping, we build strategies that don’t just hit KPIs, they grow your bottom line.
We isolate what’s actually working with incrementality testing and MMM frameworks, so you can show up to leadership with answers, not guesses.
“With Power, I finally had the confidence to go to our leadership and say: here’s what we need to invest in, here’s what the results will be, and here’s why it’s worth it.”
Sr. Director of Marketing
This isn’t just about running ads. It’s about building a marketing ecosystem that supports every part of your business, from digital growth to retail partnerships.
Power Digital gives you the people, the platform, and the performance strategy to:
We turn raw insights into retail-ready plays.
Yes, your ads can be beautiful and efficient.
Launch fast. Scale smart. Retain customers.
We build synergy across retail, DTC, Amazon, and beyond.
Every tactic. Every campaign. Every channel. Proven.
Our track record speaks for itself.
Average YOY revenue growth for clients
Faster than industry standard
Client retention rate
YoY Increase in Gross eComm Revenue
YoY Increase in New Customers
Explore how our strategic approach catalyzed profitable, sustainable growth for ViX Paula Hermanny. By conducting a deep analysis of primary audience cohorts, sharpening acquisition and retention offers, and implementing a sophisticated marketing mix, we enabled ViX to capture and retain higher-value customers while decreasing both discounts & advertising costs. The result? A transformative impact on top-line revenue.
Navigating the ever-changing consumer market requires agility. We analyze the data, uncover opportunities, and execute with speed to keep your brand ahead of the curve.
Our team includes some of the brightest minds in consumer marketing, with an impressive 96+% client retention rate. Expect nothing but the best.
Our strategies drive outcomes that matter: 2.6x faster growth than industry averages and 27+% YoY revenue increases. We make every dollar count for maximum ROI.