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Growth Marketing

Pet Products

Pet owners aren’t just customers—they’re fiercely loyal advocates At Power Digital, we help pet product brands tap into this emotional connection by delivering data-driven marketing strategies that build trust, foster community, and drive repeat purchases.

we craft targeted campaigns that increase brand loyalty, boost retention, and ensure your products stay top of mind—whether your customers are shopping online or in-store.

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Don’t settle for ordinary.

Partner with extraordinary.

Work with Power

Power Digital helps pet product brands build loyalty, drive engagement, and grow sustainably.

Marketing pet products is about more than features and benefits—it’s about creating emotional connections that inspire trust and keep customers coming back. Pet owners want to feel confident in their choices, knowing they’re providing the best for their beloved companions.

At Power Digital, we deliver targeted, data-driven strategies that resonate with pet owners and meet them at the right moments in their buying journey. From first-time buyers to lifelong customers, we help you increase brand loyalty, drive engagement, and create meaningful connections that go beyond a single purchase.

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Customer Insight & Messaging

We dig into customer behavior, uncovering what drives purchasing decisions and what keeps customers loyal. By transforming this data into actionable marketing strategies, we create strategies that resonate with your audience, from first purchase all the way on.

Community Building & Loyalty Programs

We help brands build loyalty programs, educational content, and social initiatives that foster a sense of belonging and encourage repeat purchases.

Performance Optimization at Scale

We ensure your digital channels are fully optimized to drive maximum incremental profit. We fine-tune every element to reduce acquisition costs and increase customer lifetime value.

Our Approach

Driving Growth for Pet Product Brands

Analyzing Pet Owner Behavior to Find High-Value Audiences

Pet owners are passionate, but they’re also diverse in their needs and motivations. We go beyond surface-level demographics to analyze behavioral data, uncovering high-intent pet owners who are most likely to engage and convert.

Our incrementality testing ensures that every campaign delivers net-new customers, not just recycling existing buyers. From new pet owners to long-time advocates, we pinpoint the segments that drive repeat purchases and long-term loyalty.

Building Trust Through Purposeful, Pet-Centric Messaging

We craft messaging that addresses the emotional connection between pet owners and their furry family members, focusing on health, safety, and well-being.

By addressing key pain points like pet nutrition, safety standards, and trusted care tips, we position your brand as a go-to resource that pet owners trust and return to time and time again.

Driving Engagement with Data-Backed, Multi-Channel Strategies

researching pet nutrition, looking for grooming tips, or shopping for pet toys. Our multi-channel strategies ensure that your brand is visible and engaging across platforms, from social media and search ads to email marketing and influencer collaborations.

Every campaign is informed by data insights to ensure incremental engagement and higher lifetime value.

Increasing Customer Retention with Personalized Loyalty Programs

We help you capitalize on brand loyalty by developing personalized retention programs that keep your customers engaged and coming back.

From subscription models and referral programs to personalized content and exclusive offers, we design strategies that strengthen brand advocacy and ensure repeat purchases. By integrating incrementality testing, we prove that your retention efforts are driving real growth, not just maintaining the status quo.

Their industry knowledge and tactical expertise have helped us maximize the impact of our spending, making the program one of the strongest performers in our business. We’re genuinely pleased with the partnership and the quality of collaboration with the Power team.

Aliaa Zulkifli

Senior Director of Performance Marketing @ Alice & Olvia

Why Power?

Build Trust, Drive Engagement, and Create Lifelong Customers

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We know pet parents don’t settle—and neither do we. At Power Digital, we combine cutting-edge technology with human insight to help pet product brands thrive in an ever-evolving market.

Our proprietary data tools uncover real-time insights into what’s driving your growth—and where there’s untapped opportunity. But we don’t just hand you the data; we act on it, crafting creative campaigns and loyalty strategies that transform one-time buyers into lifelong advocates.

We’ve partnered with some of the biggest names in the pet product space, driving incremental growth, improving customer retention, and delivering measurable results. If you’re ready to stand out in a crowded market and turn pet owners into brand advocates, we’re the partner to get you there.

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Learn More

Learn More About Power Digital’s Pet Products Expertise

Explore how Power Digital helps pet product brands increase customer lifetime value, improve retention, and stand out in a crowded market.

What types of pet product brands do you work with?

We work with a variety of pet product brands, from premium pet food and supplements to pet tech devices and accessories. Whether you’re a D2C brand looking to scale or a retailer navigating omnichannel challenges, we tailor our strategies to meet your specific needs.

We’ve helped subscription-based pet food brands reduce churn rates by implementing personalized retention programs, and we’ve worked with retailers to optimize their ad spend across platforms like Google and Meta, driving incremental sales growth both online and in-store.

How do you increase customer retention for pet product brands?

Retention is more than just loyalty points—it’s about creating ongoing value. We develop retention strategies that go beyond transactional offers, including educational content, subscription models, and community-driven initiatives that keep pet owners engaged.

Our approach ensures that every interaction feels personalized and adds value to the pet owner’s journey, strengthening their connection with your brand.

How do you help brands stand out in a crowded market?

In the pet products space, trust and emotional connection are critical. We combine data-driven insights with emotional storytelling to craft hyper-targeted campaigns that hit the right notes with pet owners.

We don’t stop at cute pet photos—we dig into audience behavior, identifying niche segments like first-time pet owners, multi-pet households, and pet parents focused on health and wellness. Then, we create targeted creative assets that speak directly to their needs and motivations, whether that’s promoting high-quality ingredients, pet safety, or sustainable products.