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B2B Services

Grow bigger, faster

Experience what happens when you combine growth marketing with strategic consulting & data excellence: the absolute right message, to the right people in the buying committee, at all the right times. Take advantage of the democratization of best practices and technology in B2B marketing, coupled with our deep expertise across multiple data and marketing platforms.

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Intelligent Growth, Faster

Power Digital drives efficient, data-backed growth for B2B companies.

Leverage Power’s unrivaled access to over 300M+ customer data points and partnerships with Google, Meta, LinkedIn, Bomborra, Intentsify, Demandbase, 6Sense, IndustryDive, Snowflake, and many more. By combining our data intelligence and strategic B2B GTM expertise with beautiful creative, compelling messaging, and tactical excellence, you can accomplish both the urgent and the important. Smart, strategic growth, and no BS.

Messaging Clarity

Our team ensures that even the most complex features of your product or service are communicated in a way that resonates with all buying members, from users to financial buyers, simplifying complex concepts to drive clarity and engagement.

Demand Generation

We fuel your pipeline by identifying key decision-makers and implementing full-funnel strategies that generate qualified leads. Whether through ABM, thought leadership, category creation, or broad digital campaigns, we ensure each effort contributes to scalable, repeatable growth.

Efficiency in Scale

From product launch to market expansion, our approach ensures each stage of growth is data-driven and efficient. We optimize your digital channels to reduce churn, boost retention, and achieve sustainable long-term success.

Our Approach

Here’s how we help B2B companies thrive in a complex and fast-paced market.

At Power Digital, we understand that B2B isn’t just about great solutions—it’s about aligning business goals with the right messaging and data to drive growth. From navigating long sales cycles to communicating effectively across multiple buyer personas, our approach ensures your brand is positioned for success. Here’s how we help B2B companies overcome these unique challenges:

Data-Driven Strategy

We know that decision-makers need more than specifications to make informed choices. Our holistic marketing strategies, driven by real-world data from our audit process, unlock new channels for growth while showcasing real business value. We simplify complex concepts into digestible insights that resonate with key stakeholders, from C-level executives to end users. This ensures your messaging is clear, compelling, and strategically aligned at every stage of the buyer’s journey.

Aligning Sales, Marketing, and Tech Teams

We align your sales, marketing, and tech teams to create synergy that unlocks growth opportunities and ensures every investment drives your business forward. By fostering collaboration, we eliminate the silos that hold teams back, so your organization can fully leverage its technology, budget, and resources to fuel progress. Most teams that struggle lack this alignment, but with our approach, we ensure that everyone works toward the same strategic goals, enhancing both efficiency and effectiveness.

Empowering Faster Decision-Making Through Data

In a fast-evolving landscape, quick and informed decisions are essential, yet inconsistent data often slows progress. Our data-driven solutions align your metrics and analytics across all departments. This alignment not only provides real-time insights but also accelerates decision-making, helping teams confidently determine how much to spend, where to focus, and how to innovate. By integrating actionable data into every level of your business, we drive growth and keep you ahead of the competition.

Optimizing Customer Journeys for Long-term Growth

Navigating complex B2B sales cycles is about building trust and nurturing relationships at every stage. We craft strategies that go beyond lead capture, delivering value from awareness to post-purchase. Through targeted touchpoints and personalized content, we keep your brand top-of-mind, fostering loyalty and driving sustained growth to maximize customer lifetime value.

Solution Partners

We work with dozens of partners to ensure our clients’ success, including:

We’ve worked with a lot of agencies over the years, but Power Digital is in a league of their own. Their ability to understand our goals, customer journey, and challenges was truly remarkable. They helped us navigate a complex competitive landscape and achieve breakthrough results, all while staying well below our competitors’ spend threshold.

Kaitlyn Crawford

VP of Marketing @ Data.World

Why Power?

Tailored, data-backed holistic strategies that grow with your business.

In the fast-moving world of B2B, decision-makers need clear, actionable insights to drive growth. At Power Digital, we specialize in building strategies that target the exact needs of B2B companies—whether that’s shortening long sales cycles, boosting user adoption, or improving retention. By leveraging data from every touchpoint, we help you streamline your sales funnel and deliver personalized messaging that resonates with each layer of your buyer personas, from C-suite executives to product users. Every strategy we deploy is designed to optimize for growth, efficiency, and long-term success, with measurable impact at every stage.

Data-Backed Insights for Precision Targeting

We turn complex data into actionable insights, helping you reach the right decision-makers at the right time. By understanding what drives each stakeholder, we craft messaging that resonates deeply, speeding up the decision-making process.

Holistic Strategies Aligned with Business Goals

Our approach isn’t just about lead generation; it’s about aligning every strategy with your long-term business objectives. From boosting user engagement to increasing retention rates, we ensure each initiative drives meaningful progress for your brand.

Customized Solutions for Complex Sales Cycles

B2B sales often involve multiple touchpoints and long cycles. We streamline this journey by creating targeted, persona-based campaigns that nurture leads at every stage, keeping prospects engaged and driving conversions faster.

Cross-Department Collaboration for Consistent Messaging

We break down silos between your sales, marketing, and product teams, ensuring a unified brand message across all touchpoints. This consistency builds trust with your audience and strengthens every interaction within the buyer journey.

Measurable Impact with a Focus on ROI

Every strategy we implement is built with measurable outcomes in mind. By closely tracking performance and adapting as needed, we ensure that your investment delivers a strong ROI and measurable impact, providing clear value at every phase of your growth.

Industries

From our talent to our tech, this is new wave digital marketing.

Undeniable Speed

Everyone has capabilities, but coupling them with agility is the holy grail of growth marketing. We dive into the numbers to see what tactics are creating incremental or new revenue and which ones aren’t, then we swiftly adapt and execute.

Undeniable Expertise

Our team boasts some of the brightest minds in the world of digital and performance marketing, and everyone here is lockstep-focused on business impact — evidenced by a stellar 96+% client retention rate. Expect nothing less than best-in-class.

Undeniable Results

We’re driven by outcomes, not ego. Perhaps that’s why we grow companies 2.6x faster than the industry average, with 27+% YoY revenue increases. All of our critical capabilities prioritize optimizing our clients’ investments for maximum ROI.

Insights

Q5 is Not a Break: How to Prepare Your Marketing Strategy for Q1 Growth

Kylie Carrasco | December 3, 2024

Q5 is Not a Break: How to Prepare Your Marketing Strategy for Q1 Growth

Cutting Wasted Ad Spend and Increasing PortCo Margins: A New Era of Data-Driven Profitability

Kylie Carrasco | December 2, 2024

Cutting Wasted Ad Spend and Increasing PortCo Margins: A New Era of Data-Driven Profitability

Power Digital Awarded Agency Partner of the Year at the Buy with Prime Partner Summit

Kylie Carrasco | December 4, 2024

Power Digital Awarded Agency Partner of the Year at the Buy with Prime Partner Summit

Media Mix Modeling Isn’t a Silver Bullet: Here’s What You Really Need to Know

Kylie Carrasco | December 2, 2024

Media Mix Modeling Isn’t a Silver Bullet: Here’s What You Really Need to Know

The Hidden Waste in Your Media Spend: What We’ve Learned from 700+ Audits

Kylie Carrasco | December 2, 2024

The Hidden Waste in Your Media Spend: What We’ve Learned from 700+ Audits