nova Insights ai - Power Digital Marketing

Meet nova Insights AI

Our NEWEST AI powered application in Beta, purpose built to accelerate growth.

Minimize your reporting tools and dashboards with one, easy to use reporting interface - with 20+ hand-crafted reports from world class data analysts, fueled by real customer data, and built to bring all data insights into one place.

Ask a custom, marketer trained GPT questions about your business that delivers responses in an instant. Trained by hundreds of business examples and connected directly to your data, ready to respond with speed and accuracy.

Unlock access to a team of Power Digital data analysts that specialize in modern marketing measurement to ensure your marketing dollars are driving a real, incremental return.

With data-powered transparency, our people are enabled to make meaningful growth decisions with confidence.

Built for performance marketers, by performance marketers to simplify the future of performance marketing.

Explore nova Applications

Features

Generate Rapid Impact

Quickly understand sales and profit factors based on your customers

Real Customers, From Your Data

Utilize accurate customer data for strategy development

Hidden Revenue Opportunities - Revealed

Uncover exciting opportunities in customer categories that you may not have known existed.

Features

Speed

nova Forecasts speed up the ability to assess market demand, identify potential growth opportunities, and allocate resources effectively.

Scale

nova Forecasts models to generate projections that guide strategic decision-making that focus on scale.

Impact

nova Forecasts models empower businesses to make informed decisions regarding the feasibility and profitability of new ventures.

Features

Identify Valuable Audiences

Shift away from low-value cohorts and amplify high-value cohorts

Increase Efficiency

Elevate cost of customer acquisition (CAC) targets by excluding low-value cohorts from the acquisition

Deploy Aquisition Tactics

Elevate CAC targets by extending all cohorts through the customer lifecycle or win-back strategies

Reduce Costs

Reduce cost per acquisition (CPA) for repeat purchases by excluding low-retention cohorts

Features

Tailor Creative to the Right Audience(s)

With customer insights and cohorts in your toolbox - guide your creative strategy with real-time, data-backed analytics connecting Meta ad creative data to overall LTV.

Optimize & Validate Creative Investments

Compare ad creative side-by-side, validate creator investments before spending dollars, and test brand messaging - all in a safe environment.

Ideate with Vertical Trends

Compare ad creative across an industry - providing new data and inspiration for your next (profit driving) campaign.

Expand with Confidence

Max out your TAM? Exploring or testing ways to get more out of your current customers or create new customers? Gain automatic insights that drive strategy for your brand’s expansion efforts.

Frequently Asked Questions

nova is the proprietary technology created by Power Digital, one of the largest independently owned growth marketing firms on the globe. For the last 10 years, Power has invested in the development of nova and its marketing intelligence applications to accelerate actionable insights that drive business outcomes for clients.

Once you connect with Power and integrate your first party and ad platform data to nova, your team instantly has access to various applications, reports and tools that are designed to accelerate actionable insights that drive business outcomes. Today, nova applications are exclusively available to existing Power Digital clients.

Today, nova Insights AI (Beta) is exclusively available to existing Power Digital clients. Clients that run their business on Shopify or Salesforce Commerce Cloud and have an active connection to these platforms within nova, have complimentary Beta access for a limited time. If you are on Shopify or Salesforce Commerce Cloud and want to get connected, simply login to nova to integrate and get access today! If you are a prospective client, join the waitlist above for future release announcements or get in touch.

Today, the following platforms integrate with nova Insights AI.
  • Salesforce Cloud
  • Shopify
  • Facebook Ads
  • Google Ads
  • Google Analytics 4
  • Google Search Console
  • Hubspot
  • Klaviyo
  • Mail Chimp
  • Microsoft Ads
  • Pinterest Ads
  • TikTok Ads

nova GPT is connected directly to you data and can answer questions related to your customers, marketing and business performance.

Examples:
  • "What is the total number of unique customers from California who made a purchase last month?"
  • "Who are the top 10 customers by lifetime value (LTV) in the last year?"
  • “What was the total revenue generated from orders placed by customers in New York in Q2 2024?”
  • "What was the average order value for repeat customers from January 1, 2023, to December 31, 2023?"
  • "What was the total shipping cost incurred for all orders in the year 2023?"
  • "What was the conversion rate for visitors to purchasers in June 2024?"

Be the first to know

Drop us your email to join our waitlist and be the first to know about product updates.