Effective marketing doesn’t exist without data you can trust fueling your strategy. That’s why Power Digital developed nova. A proprietary platform that analyzes businesses through first-party data, enabling marketing teams to be data-driven, garner one-of-a-kind insights, eliminate ad spend waste and maximize profitability.
Seamlessly connect your first-party and ad platform data into nova Cloud, powered by the industry-leading security of Snowflake.
Unlock instant insights as over 700 data scientists, marketers, and business consultants dive into your data, extracting powerful intelligence to drive confident decision-making.
Your team will deliver key findings, highlight opportunities, and provide a precise revenue forecast alongside a strategic marketing plan. Next, we execute with precision.
(You don’t have to be one of them.)
With nova Customer Cohorts, businesses gain a deep understanding of customer behavior and segmentation. This application identifies high-value customer groups, such as those with high repeat purchase rate, Lifetime Value (LTV), or retention rates. By leveraging these insights, businesses can craft targeted strategies that drive greater revenue and profitability.
nova Customer Insights delivers a complete understanding of your audience, leveraging data to build detailed personas and uncover trends. By identifying customer preferences, businesses can refine their marketing strategies and maximize engagement.
nova Creative Affinity revolutionizes performance marketing by linking advertising creatives to customer Lifetime Value (LTV). This application helps businesses optimize ad content and allocate budgets effectively by identifying high-performing creatives.
