Mobile Site Speed Update: 2017
by John Saunders •
As mobile site usage becomes more and more important for businesses in the modern age, the need for performance follows suit. For anyone who has followed our recommendations for site speed, this post outlines what you should be looking for in the tail end of 2017.
“The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of mobile site visitors leave a page that takes longer than three seconds to load. That’s a big problem.” – Think With Google
The responsibility on site owners has doubled in past years as Google begins to benchmark site speed on mobile and desktop. However, now that the majority of users are visiting via a smartphone or tablet, mobile has been at the forefront of most agency efforts.
Related: 2017 Mobile Marketing Stats Every Digital Strategist Should Know
For E-Commerce sites, the dip in conversion rates on mobile has been detrimental to their success. Luckily for those in front of the change, their site speed has played a major role in their improvement in user experience. Think of the last time you bought something or surfed a shop on mobile. Did you get what you needed fast enough? If not, you probably did not purchase that product.
In December of 2016, Google did an analysis of 900,000 mobile ads’ landing pages spanning 126 countries. That new analysis confirmed their thesis: The majority of mobile sites are slow and bloated with too many elements.
