Facebook Ads Glitch Workarounds
by Mike Opera •
If you work in the Facebook Ads Manager, you’re bound to experience glitches. As frustrating as they are, the hiccups are part of the business. Fortunately, there are ways that will make your life easier. Don’t stress, take a deep breath, and read on.
Ad Not Delivering
You created the perfect campaign, spent hours on creative and copy only to check back and notice it isn’t delivering. It’s frustrating but we’ve all been there. Here are some factors that impact ad delivery plus ways to work around it.
- Audience size – Check to make sure the audience is large enough for ads to show.
- Text in the image – Text in image reduces your reach and can impact delivery. Use the tool within Facebook to make sure your image falls within the guidelines.
- Spending limit reached – If your spending limit is reached, your ads will automatically stop delivering. Check your spending limits on the account, campaign, and ad set levels to make sure they’re within reason.
- Pending approval – Facebook can take up to 2 days to approve ads. If it’s still in review, it’s time to get resourceful. Download your ads, change the name and upload them back into Facebook. You can also create a new campaign from scratch. Both ways will help Facebook recognize it as a new campaign and push it through the approval process.
- Too many edits – Whenever an ad runs, it goes through a learning period where Facebook optimizes delivery. When you make an edit, you reset the learning period causing shifts in delivery. If you’re ready to optimize, don’t edit the ad. Instead, duplicate it and make the changes in the new version.
Published Ad/Ad Set Not Appearing
You work hard on a new ad set or ad. However, after you publish it, you find it disappears before your eyes. Before you smash your computer against your desk, check out these fixes.
The Workaround
- Refresh your screen. Start with the refresh button in Ads Manager if that doesn’t work, use the refresh on your browser.
If that doesn’t work, don’t worry! There’s another way.
- Click “create,” you’ll see the main campaign creation page. From here, click “close” at the bottom left. Boom! Your new ads should appear.
Long Approval Times
You’re on a deadline and need to get a campaign built. After you create it, Facebook takes the full 48 hours before approving your ad. And you needed it up, like, yesterday.
The Workaround
Plan your campaign launches ahead of time and give yourself a day or two before they actually need to go live. This not only ensures your ads are approved, but it also allows you time to make sure things are exactly how you want them before they’re live.
Working in Facebook Ads Manager require finesse, resourcefulness, and creativity. Do you use any workarounds when FB is “having a moment?” Let us know in the comments!
Facebook Ads Workarounds: Glitches Happen
If you work in the Facebook Ads Manager, you’re bound to experience glitches. As frustrating as they are, the hiccups are part of the business. Fortunately, there are ways will make your life easier. Don’t stress, take a deep breath, and read on.
Ad Not Delivering
You created the perfect campaign, spent hours on creative and copy only to check back and notice it isn’t delivering. It’s frustrating but we’ve all been there. Here are some factors that impact ad delivery plus ways to work around it.
- Audience size – Check to make sure the audience is large enough for ads to show.
- Text in the image – Text in image reduces your reach and can impact delivery. Use the tool within Facebook to make sure your image falls within the guidelines.
- Spending limit reached – If your spending limit is reached, your ads will automatically stop delivering. Check your spending limits on the account, campaign, and ad set levels to make sure they’re within reason.
- Pending approval – Facebook can take up to 2 days to approve ads. If it’s still in review, it’s time to get resourceful. Download your ads, change the name and upload them back into Facebook. You can also create a new campaign from scratch. Both ways will help Facebook recognize it as a new campaign and push it through the approval process.
- Too many edits – Whenever an ad runs, it goes through a learning period where Facebook optimizes delivery. When you make an edit, you reset the learning period causing shifts in delivery. If you’re ready to optimize, don’t edit the ad. Instead, duplicate it and make the changes in the new version.
Published Ad/Ad Set Not Appearing
You work hard on a new ad set or ad. However, after you publish it, you find it disappears before your eyes. Before you smash your computer against your desk, check out these fixes.
The Workaround
- Refresh your screen. Start with the refresh button in Ads Manager if that doesn’t work, use the refresh on your browser.
If that doesn’t work, don’t worry! There’s another way.
- Click “create,” you’ll see the main campaign creation page. From here, click “close” at the bottom left. Boom! Your new ads should appear.
Long Approval Times
You’re on a deadline and need to get a campaign built. After you create it, Facebook takes the full 48 hours before approving your ad. And you needed it up, like, yesterday.
The Workaround
Plan your campaign launches ahead of time and give yourself a day or two before they actually need to go live. This not only ensures your ads are approved, but it also allows you time to make sure things are exactly how you want them before they’re live.
Working in Facebook Ads Manager require finesse, resourcefulness, and creativity. Do you use any workarounds when FB is “having a moment?” Let us know in the comments!
