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Tara Johnson

Tara Johnson

Senior Content Strategist

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About

Tara Johnson is an experienced marketing professional with over a decade of expertise in digital strategy, content creation, and advertising. Based in San Diego, she has worked with top digital agencies and brands, developing strategies that drive business growth and deliver measurable results. Tara is known for her ability to create campaigns that resonate with target audiences, leveraging a deep understanding of market trends and platform capabilities to ensure every initiative aligns with broader business goals.

Specializing in technology, advertising, and content, Tara focuses on crafting high-impact resources that elevate agency visibility and engagement. She has extensive experience working with major platforms like Meta, TikTok, and Amazon, developing compelling content strategies that optimize customer acquisition.

Interests

Outside of her professional work, Tara is passionate about empowering women’s health and professional development. She dedicates her time to local organizations supporting underprivileged women and animals. She embraces the vibrant San Diego lifestyle, seeking out the best camping spots, exploring live music venues, and pampering her dog—who, despite being on a strict “treat budget,” still manages to live rent-free and demand five-star service.

"Great content is engineered for impact. At Power Digital, we pride ourselves on delivering high-quality content that inspires, informs, and drives thought leadership in the industry."

Tara Johnson
About Power Digital

Power Digital is a world-class growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. Our unconventional approach integrates strategic consulting, data intelligence, channel expertise, and proprietary technology — enabling our teams to activate high-performing digital marketing campaigns that drive meaningful results and lasting competitive advantage.

Featured articles by Tara Johnson

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Reaching New Heights: How Fashion Brands Can Diversify Their Media Mix for Sustainable Growth

Reaching New Heights: How Fashion Brands Can Diversify Their Media Mix for Sustainable Growth

Fashion brands can’t afford to put all their marketing eggs in one basket. The recent TikTok…
10 Costly CPG Marketing Pitfalls and How Growth Brands Avoid Them

10 Costly CPG Marketing Pitfalls and How Growth Brands Avoid Them

Even the most sophisticated CPG brands leave growth on the table. In a category defined by…
Connecting the Dots for Food and Beverage Brands: Turning Multi-Channel Insights into Revenue Growth

Connecting the Dots for Food and Beverage Brands: Turning Multi-Channel Insights into Revenue Growth

As food and beverage brands aim to scale, leveraging unified data across all sales channels is…
Finding the Right Balance – Retail vs. Digital Budget Allocation for Food & Beverage Brands

Finding the Right Balance – Retail vs. Digital Budget Allocation for Food & Beverage Brands

As consumer purchasing behaviors evolve and competition intensifies, food and beverage brands must adapt their marketing…
What Food & Beverage Brands Can Do in the Absence of First-Party Data

What Food & Beverage Brands Can Do in the Absence of First-Party Data

For food and beverage CPG brands, data-driven marketing is critical to success. However, unlike direct-to-consumer (DTC)…
Competing with Celebrity Beauty Brands: How Influencer Marketing Can Help Your Brand Stay Ahead

Competing with Celebrity Beauty Brands: How Influencer Marketing Can Help Your Brand Stay Ahead

In today’s crowded beauty market, it can feel like celebrity-backed brands are everywhere—and with their built-in…
Navigating Economic Shifts: How Tariffs and Interest Rates Impact Your Home Services Business

Navigating Economic Shifts: How Tariffs and Interest Rates Impact Your Home Services Business

In the world of home services—whether it's plumbing, HVAC, electrical, or landscaping—external economic factors like tariffs…
Fashion Creative: Tailoring Campaigns to Maximize Conversions and LTV

Fashion Creative: Tailoring Campaigns to Maximize Conversions and LTV

With rising customer acquisition costs and shifting consumer behaviors, fashion brands need creative that doesn’t just…
Maximizing Efficiency and Volume for Beauty Brands: Achieving Profitable Scale Despite Pending Tariffs

Maximizing Efficiency and Volume for Beauty Brands: Achieving Profitable Scale Despite Pending Tariffs

Beauty brands are operating in a high-stakes environment—where consumer expectations are climbing, acquisition costs are volatile,…
What Power Digital Experts Are Saying About Tariffs, Fashion, and the Future of Pricing

What Power Digital Experts Are Saying About Tariffs, Fashion, and the Future of Pricing

The fashion industry is no stranger to disruption. But rising chatter around new tariffs—especially in light…
Brand Discovery in Home Services: How to Quantify Awareness-Driven Results

Brand Discovery in Home Services: How to Quantify Awareness-Driven Results

In the home services industry, brand discovery plays a crucial role in driving growth. However, unlike…
The Power of AI in Beauty Marketing: Personalization, Predictive Analytics, and Beyond

The Power of AI in Beauty Marketing: Personalization, Predictive Analytics, and Beyond

AI is no longer just a trend—it’s a core component of beauty marketing strategies. From hyper-personalized…
The Power of Account-Based Marketing: What, Why & How to Maximize ROI

The Power of Account-Based Marketing: What, Why & How to Maximize ROI

Account based marketing, commonly referred to as ABM, is a marketing strategy designed specifically for businesses…
The Loyalty Dilemma: How Fashion Brands Can Break Free from Discount-Driven Growth

The Loyalty Dilemma: How Fashion Brands Can Break Free from Discount-Driven Growth

Many fashion brands fall into the trap of relying on discounts to drive sales. While discounting…
Hooked on Loyalty: How to Keep Customers Coming Back with LRFM Analysis

Hooked on Loyalty: How to Keep Customers Coming Back with LRFM Analysis

Let’s be real—getting new customers is exciting, but keeping them coming back is where the real…
Why Customer Acquisition Costs (CAC) Are Rising—And What Fashion Leaders Can Do About It

Why Customer Acquisition Costs (CAC) Are Rising—And What Fashion Leaders Can Do About It

Fashion brands are facing a significant challenge: rising customer acquisition costs (CAC). As digital advertising becomes…
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Meet our thought leaders

At Power Digital, bold ideas and sharper perspectives drive everything we do. Our thought leaders are strategic consultants, data scientists, and growth architects who challenge convention to fuel smarter marketing. Explore the minds behind the strategies and discover what makes profit predictable.

Mathew Ingham

Account Director at Power Digital​
Mathew Ingham Account Director at Power Digital​

Mathew Ingham is a digital marketing expert with over 10 years of experience in strategy development, client management, and performance optimization. As an Account Director at Power Digital, he leads cross-functional teams to deliver data-driven marketing solutions that drive growth and enhance brand visibility.​

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Karol Mendieta

Senior Account Director, Consumer Services at Power Digital
Karol Mendieta Senior Account Director, Consumer Services at Power Digital

Karol Mendieta is a consumer marketing strategist with 10+ years of experience designing and executing high-impact campaigns. At Power Digital, she helps brands build scalable frameworks that blend performance with authenticity to win customer loyalty and drive sustainable growth.

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Nicollette Guido

Sr. Account Director, CPG (Beauty) at Power Digital
Nicollette Guido Sr. Account Director, CPG (Beauty) at Power Digital

Nicollette Guido is a digital marketing strategist with 10+ years of experience leading growth for beauty, wellness, and lifestyle brands. At Power Digital, she drives performance strategies that balance data, creativity, and consumer insight to accelerate brand momentum and market share

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Hanna Lane

Group Director, Fashion at Power Digital
Hanna Lane Group Director, Fashion at Power Digital

Hanna Lane is a brand marketing expert with 10+ years of experience in fashion, beauty, and lifestyle strategy. At Power Digital, she leads full-funnel campaigns that merge creative brand building with performance marketing. Hanna is passionate about helping brands find their voice—and scale their impact in an ever-evolving digital world.

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Dani Powell

VP of Growth Marketing at Power Digital
Dani Powell VP of Growth Marketing at Power Digital

Dani Powell is a growth marketing expert with 12+ years of experience in performance strategy, digital execution, and brand building. At Power Digital, she leads multi-channel strategies across CPG and Fashion brands that blend creativity with data to drive real results. Dani believes in building agile, scalable campaigns that meet customers where they are—and move them to action.

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Scott Zakrajsek

Head of Data Intelligence
Scott Zakrajsek Head of Data Intelligence

Scott Zakrajsek is a data-driven marketing executive with over 15 years of experience leading digital transformation for iconic brands. As Head of Data Intelligence at fusepoint and Power Digital, he specializes in turning complex data ecosystems into actionable strategies that drive growth.

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