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Nicollette Guido

Nicollette Guido

Sr. Account Director, CPG (Beauty) at Power Digital

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About

Nicollette Guido is a results-driven marketing leader with demonstrated experience in the beauty, fashion, and lifestyle industries. From her base in NYC , Nicollette partners with brands to develop holistic growth strategies that blend performance marketing with elevated brand storytelling. At Power Digital, she leads cross-disciplinary teams focused on scaling DTC and Omnichannel Retail beauty brands through full-funnel execution.

Her career spans in-house brand and agency-side roles, giving her a unique perspective on how to meet consumer needs while delivering measurable impact. Nicollette brings expertise in digital media, brand strategy, creative testing, and cross-channel marketing—all aligned to unlock long-term brand value and customer loyalty.

Interests

Nicollette is passionate about clean beauty, consumer trends, and women-led innovation. Outside of work, she enjoys trying new wellness trends, supporting female-founded brands, and traveling with her dog, Fig. She’s a strong advocate for mentorship and is committed to empowering the next generation of women in marketing and beauty.

“Beauty marketing is more than selling products—it’s about creating meaningful, memorable experiences. At Power Digital, we help brands tell their story, grow their audience, and win with purpose.”

Nicollette Guido
About Power Digital

Power Digital is a world-class growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. Our unconventional approach integrates strategic consulting, data intelligence, channel expertise, and proprietary technology — enabling our teams to activate high-performing digital marketing campaigns that drive meaningful results and lasting competitive advantage.

Featured articles by Nicollette Guido

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Competing with Celebrity Beauty Brands: How Influencer Marketing Can Help Your Brand Stay Ahead

Competing with Celebrity Beauty Brands: How Influencer Marketing Can Help Your Brand Stay Ahead

In today’s crowded beauty market, it can feel like celebrity-backed brands are everywhere—and with their built-in…
Maximizing Efficiency and Volume for Beauty Brands: Achieving Profitable Scale Despite Pending Tariffs

Maximizing Efficiency and Volume for Beauty Brands: Achieving Profitable Scale Despite Pending Tariffs

Beauty brands are operating in a high-stakes environment—where consumer expectations are climbing, acquisition costs are volatile,…
The Power of AI in Beauty Marketing: Personalization, Predictive Analytics, and Beyond

The Power of AI in Beauty Marketing: Personalization, Predictive Analytics, and Beyond

AI is no longer just a trend—it’s a core component of beauty marketing strategies. From hyper-personalized…

Meet our thought leaders

At Power Digital, bold ideas and sharper perspectives drive everything we do. Our thought leaders are strategic consultants, data scientists, and growth architects who challenge convention to fuel smarter marketing. Explore the minds behind the strategies and discover what makes profit predictable.

Mathew Ingham

Account Director at Power Digital​
Mathew Ingham Account Director at Power Digital​

Mathew Ingham is a digital marketing expert with over 10 years of experience in strategy development, client management, and performance optimization. As an Account Director at Power Digital, he leads cross-functional teams to deliver data-driven marketing solutions that drive growth and enhance brand visibility.​

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Karol Mendieta

Senior Account Director, Consumer Services at Power Digital
Karol Mendieta Senior Account Director, Consumer Services at Power Digital

Karol Mendieta is a consumer marketing strategist with 10+ years of experience designing and executing high-impact campaigns. At Power Digital, she helps brands build scalable frameworks that blend performance with authenticity to win customer loyalty and drive sustainable growth.

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Nicollette Guido

Sr. Account Director, CPG (Beauty) at Power Digital
Nicollette Guido Sr. Account Director, CPG (Beauty) at Power Digital

Nicollette Guido is a digital marketing strategist with 10+ years of experience leading growth for beauty, wellness, and lifestyle brands. At Power Digital, she drives performance strategies that balance data, creativity, and consumer insight to accelerate brand momentum and market share

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Hanna Lane

Group Director, Fashion at Power Digital
Hanna Lane Group Director, Fashion at Power Digital

Hanna Lane is a brand marketing expert with 10+ years of experience in fashion, beauty, and lifestyle strategy. At Power Digital, she leads full-funnel campaigns that merge creative brand building with performance marketing. Hanna is passionate about helping brands find their voice—and scale their impact in an ever-evolving digital world.

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Dani Powell

VP of Growth Marketing at Power Digital
Dani Powell VP of Growth Marketing at Power Digital

Dani Powell is a growth marketing expert with 12+ years of experience in performance strategy, digital execution, and brand building. At Power Digital, she leads multi-channel strategies across CPG and Fashion brands that blend creativity with data to drive real results. Dani believes in building agile, scalable campaigns that meet customers where they are—and move them to action.

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Scott Zakrajsek

Head of Data Intelligence
Scott Zakrajsek Head of Data Intelligence

Scott Zakrajsek is a data-driven marketing executive with over 15 years of experience leading digital transformation for iconic brands. As Head of Data Intelligence at fusepoint and Power Digital, he specializes in turning complex data ecosystems into actionable strategies that drive growth.

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