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Podcast Advertising

Podcast advertising is the latest way to reach a highly-engaged, niche market with catered messaging that can persuade and convert listeners.

Our Approach to Podcast Advertising

Podcast Advertising offers the unique opportunity to reach a national audience that is highly tuned in. Ad spots on podcasts are more colloquial, which makes them authentic and conversion-driving.

We craft stories, rather than shove an ad down a listener’s throat. Stories with timely, emotional, and interest-based appeals are the best way to drive more than just brand awareness.

3 Benefits of Podcast Advertising
  1. The advertisement is conversational and comes from the mouth of the host. This means the ad is more authentic and listeners are more compelled to take action since the ad is coming from the mouth of someone they trust and are loyal to.

  2. Pricing is easy to compare. Most podcast ad placements are sold by number of impression, where you pay on a CPM basis. This means that you can easily compare the CPM of multiple shows to determine the best value for your budget.

  3. They generate brand awareness and drive conversion. We always recommend offering an enticing discount that will drive immediate action. Since the lifetime value of a single podcast episode can span for months, you will continue to accrue impressions on your ad spot when it is sold as a part of the episode.

What people are saying
"The Power Digital team was able to guarantee placements for The Draw Shop on highly authoritative media outlets, which have increased our organic revenue by over 175% within one year.

They have the highest quality SEO outreach process I have ever seen."
Founder, The Draw Shop
What people are saying

Here’s what happened when we partnered with The Draw Shop:

+171%

Organic search conversions

+279%

Clicks

1m

Users reached in social video funnel

Our Process

  1. The Opportunity Analysis

    Step one in podcast advertising is finding the perfect podcast for your target audience. Every podcast has a loyal listenership that tunes in for tips, education, and entertainment.

    We compile a podcast opportunity analysis with a range of podcasts that hit your target demographic, interests, and budget. We consult with you on your KPIs and prioritize based off of budget and brand fit, which podcasts to reach out to.

  2. Outreach

    Our PR specialists craft pitches that align the brand with the host’s interests and begin reaching out to our hit list of podcasts.

    We negotiate everything from ad placement – pre-roll, mid-roll, or post-roll – to number of episodes in the ad series and even CPM.

  3. Ad Copy Creation

    The key to a successful podcast campaign is through catered ad copy that appeals to the host and his or her listeners. We recommend giving flexibility to the host with adlib style copy over a script. We hone in on specific key messaging points that will appeal and come across as authentically as possible to the host and listeners and offer storyline ideas to the hosts based on product pushes and seasonality.

    We create CTAs that drive action and conversion to move to needle for your bottom line.

Contact Power Digital Marketing for a Free Audit Today

You'll receive an in-depth appraisal of your:
  1. Past Media Placements

    to get a baseline of where your brand has been featured and how well it worked.

  2. Best Media Matches

    to pair you with quality outlets that fit with your brand.

  3. Possible Story Angles

    to make unique, intriguing pitches for each specific outlet.

  4. Press Release Opportunities

    and how to present them to pique the curiosity of new prospects.

  5. Event Opportunities

    that will help you secure impactful media coverage and drive brand awareness.

Getting Here

Power Digital Marketing Inc

Give Us a Call: 619-501-1211
Address: 2251 San Diego Avenue, Suite A250 San Diego, CA 92110
Opening Hours: Monday – Friday 9am to 5pm

Located in the heart of San Diego, our marketing agency can be found just south of Old Town San Diego State Historic Park, home to an open-air museum depicting life in the city in the early 1800s. Taking the I-5 S, get off at Old Town Avenue, and you’re just a turn away from the Power Digital Marketing headquarters. If you’re curious about our SEO services or have questions, give us a visit or feel free to contact us.

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