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Research

The Current State of the Fashion Industry

A Bi-Annual CMO Briefing by Power Digital | June 2025

With Q4 planning underway and shopper behavior shifting in real time, this CMO briefing distills today’s most urgent signals into one strategic guide. From discount fatigue to media inefficiency, we unpack what’s no longer working—and spotlight how top brands are adapting to stay ahead.

Backed by live performance data, consumer research, and industry-leading trend reports, this briefing reveals what’s driving profitability in fashion right now and what’s quietly dragging it down.

Download the Report Now:

With Q4 planning underway and shopper behavior shifting in real time, this CMO briefing distills today’s most urgent signals into one strategic guide. From discount fatigue to media inefficiency, we unpack what’s no longer working—and spotlight how top brands are adapting to stay ahead.

Backed by live performance data, consumer research, and industry-leading trend reports, this briefing reveals what’s driving profitability in fashion right now and what’s quietly dragging it down.

What You’ll Learn:

  • What 600+ U.S. fashion consumers say is actually driving purchases in 2025
    How platform demand is shifting, based on live testing across TikTok, YouTube, Pinterest, and Google

  • What 100+ Power Circuit™ audits reveal about where brands are losing margin—and why

  • How creative variety improved ROAS in real growth experiments across Meta and CTV

  • What CMOs are struggling with most, based on firsthand insights from Power Digital partners

  • The future-ready growth blueprint built from benchmark data across CAC, LTV, ROAS, and retention

Built for fashion CMOs, this is more than a trend report—it’s a strategic operating system grounded in live performance data, not guesswork.