nova Creative Affinity revolutionizes performance marketing by linking advertising creatives to customer Lifetime Value (LTV). This application helps businesses optimize ad content and allocate budgets effectively by identifying high-performing creatives.
NOVA APPLICATIONS
Creative Affinity
Customer Insights
nova Customer Insights delivers a complete understanding of your audience, leveraging data to build detailed personas and uncover trends. By identifying customer preferences, businesses can refine their marketing strategies and maximize engagement.
nova Insights AI
nova Insights AI combines 20+ marketing reports, AI-driven analytics, and human expertise to deliver a comprehensive data platform. Businesses can interact with their marketing data, ask questions, and make agile decisions based on clear insights.
Customer Cohorts
With nova Customer Cohorts, businesses gain a deep understanding of customer behavior and segmentation. This application identifies high-value customer groups, such as those with high repeat purchase rate, Lifetime Value (LTV), or retention rates. By leveraging these insights, businesses can craft targeted strategies that drive greater revenue and profitability.
Forecasts
nova Forecasts empowers businesses with predictive analytics, enabling data-driven decision-making. The application models market demand, identifies growth opportunities, and supports resource allocation.
Unified Data Platform
Connect all your first-party and advertising data into one place.
AI-Powered Analysis
nova GPT provides instant answers to marketing queries.
Human Expertise
Dedicated data analysts offer actionable recommendations.
Secure Data Management
Built on Snowflake, ensuring data integrity and security.
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Frequently asked questions
What is nova Insights AI, and how does it work?
nova Insights AI combines AI-driven analytics with human expertise to deliver actionable insights from your marketing data. It leverages advanced technologies like Retrieval-Augmented Generation (RAG) models and text-to-SQL for precise and context-aware data queries.
What are RAG models, and how do they benefit Insights AI?
Retrieval-Augmented Generation (RAG) models enhance AI capabilities by combining large language models (LLMs) with a knowledge base to provide accurate and contextual responses. In Insights AI, RAG models ensure that marketing queries are answered with data-driven precision, improving the relevance and reliability of insights.
How does text-to-SQL work within Insights AI?
The text-to-SQL feature allows users to input natural language queries, which are then translated into structured database queries. This enables users to ask complex marketing questions—such as “What is the revenue by product category over the past six months?”—without requiring SQL expertise.
Can Insights AI analyze data from multiple platforms?
Yes, it integrates seamlessly with platforms like Google Ads, Meta, Shopify, and Salesforce. This unified approach enables users to analyze data across channels and make more informed decisions.
How does Insights AI ensure data accuracy and security?
Insights AI is powered by Snowflake, ensuring secure data storage and robust processing capabilities. The use of RAG models further enhances accuracy by grounding AI-generated responses in your connected datasets.
What types of questions can I ask nova Insights AI?
You can ask a wide range of questions, including customer segmentation (e.g., “Who are my top customers by Lifetime Value?”), performance metrics (e.g., “What is the conversion rate for last month’s campaign?”), and business analytics (e.g., “What were the top revenue-generating states in Q3?”).
Does Insights AI require technical expertise to use?
Not at all. The platform’s user-friendly interface, natural language processing, and text-to-SQL capabilities make it accessible for marketers without technical expertise.
How does Insights AI support decision-making?
By providing real-time, data-backed answers to complex queries, Insights AI helps businesses make agile and informed decisions that drive performance and growth.
Is Insights AI suitable for teams or individuals?
Both. It offers collaboration features for teams, including shared reports and real-time updates, while also providing personalized dashboards for individual users.
Can Insights AI adapt to my specific business needs?
Yes, Insights AI can be customized to prioritize the metrics and data sources that matter most to your business, ensuring it aligns with your strategic objectives.