nova Creative Affinity revolutionizes performance marketing by linking advertising creatives to customer Lifetime Value (LTV). This application helps businesses optimize ad content and allocate budgets effectively by identifying high-performing creatives.
NOVA APPLICATIONS
Creative Affinity
Customer Insights
nova Customer Insights delivers a complete understanding of your audience, leveraging data to build detailed personas and uncover trends. By identifying customer preferences, businesses can refine their marketing strategies and maximize engagement.
nova Insights AI
nova Insights AI combines 20+ marketing reports, AI-driven analytics, and human expertise to deliver a comprehensive data platform. Businesses can interact with their marketing data, ask questions, and make agile decisions based on clear insights
Customer Cohorts
With nova Customer Cohorts, businesses gain a deep understanding of customer behavior and segmentation. This application identifies high-value customer groups, such as those with high repeat purchase rate, Lifetime Value (LTV), or retention rates. By leveraging these insights, businesses can craft targeted strategies that drive greater revenue and profitability.
Forecasts
nova Forecasts empowers businesses with predictive analytics, enabling data-driven decision-making. The application models market demand, identifies growth opportunities, and supports resource allocation.
Demographic and Interest Insights
Pinpoint customer traits such as age, interests, and region.
Behavioral Analysis
Track purchasing patterns and preferences to tailor campaigns.
Cross-Channel Integration
Combine insights from social platforms, email campaigns, and eCommerce data.
Personalized Audience Personas
Develop personas based on top-performing segments.
LEARN MORE
Frequently asked questions
How does Customer Insights improve my marketing strategies?
By providing a comprehensive understanding of your audience, Customer Insights enables you to craft tailored campaigns that resonate with your customers’ preferences and needs, driving engagement and loyalty.
What kind of data does Customer Insights analyze?
The platform analyzes demographic, geographic, behavioral, and interest data, including age, location, purchase patterns, and even specific interests like travel or shopping.
How does Customer Insights help with audience segmentation?
The platform allows you to identify audiences based on attributes like lifetime value, region, purchase history, and even interests. This makes it easier to create hyper-targeted campaigns for specific customer groups.
Can Customer Insights help identify trends over time?
Yes, the tool provides date filters displaying changes in customer behavior, preferences, and purchasing patterns over specific periods, helping you stay ahead of market changes.
Is my data safe and secure?
Yes, all data managed by Customer Insights is stored securely using Snowflake, ensuring compliance with the highest security standards.