nova Creative Affinity revolutionizes performance marketing by linking advertising creatives to customer Lifetime Value (LTV). This application helps businesses optimize ad content and allocate budgets effectively by identifying high-performing creatives.
NOVA APPLICATIONS
Creative Affinity
Customer Insights
nova Customer Insights delivers a complete understanding of your audience, leveraging data to build detailed personas and uncover trends. By identifying customer preferences, businesses can refine their marketing strategies and maximize engagement.
nova Insights AI
nova Insights AI combines 20+ marketing reports, AI-driven analytics, and human expertise to deliver a comprehensive data platform. Businesses can interact with their marketing data, ask questions, and make agile decisions based on clear insights.
Customer Cohorts
With nova Customer Cohorts, businesses gain a deep understanding of customer behavior and segmentation. This application identifies high-value customer groups, such as those with high repeat purchase rate, Lifetime Value (LTV), or retention rates. By leveraging these insights, businesses can craft targeted strategies that drive greater revenue and profitability.
Forecasts
nova Forecasts empowers businesses with predictive analytics, enabling data-driven decision-making. The application models market demand, identifies growth opportunities, and supports resource allocation.
Purchase Cycle Analysis
Understand the typical purchase interval to optimize retargeting and cross-sell opportunities.
Cohort LTV Analysis
Identify and prioritize high-LTV customer segments.
Advanced Retention Metrics
Pinpoint trends in repeat purchases to build effective strategies.
Customizable Segmentation
Utilize cohorts paired with Customer Insights to capitalize on demographic, geographic, and behavioral data alongside LTV traits.
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Frequently asked questions
How does nova Cohorts benefit my business?
By segmenting your customers into actionable groups, nova Cohorts helps you allocate resources more effectively and focus on high-value audiences.
What metrics does nova Cohorts analyze?
The tool evaluates metrics like purchase frequency, retention rates, customer Lifetime Value (LTV), and Average Order Value (AOV), providing actionable insights.
Can nova Cohorts help improve my customer retention strategies?
Yes, by analyzing trends in retention and identifying high-risk cohorts, you can implement targeted campaigns to reduce churn.
How does nova Cohorts identify high-value customers?
It combines purchase behavior, demographic data, and other key indicators to rank and prioritize customer segments by their value to your business.
Can I customize the cohorts based on my business goals?
Absolutely, nova Cohorts (and other applications within Intelligence) allows you to create and analyze custom segments based on metrics like geography, buying patterns, or specific customer traits.
Is the data updated in real time?
nova Cohorts integrates directly with your platforms to ensure data is refreshed and analyzed daily.