nova Creative Affinity revolutionizes performance marketing by linking advertising creatives to customer Lifetime Value (LTV). This application helps businesses optimize ad content and allocate budgets effectively by identifying high-performing creatives.
NOVA APPLICATIONS
Creative Affinity
Customer Insights
nova Customer Insights delivers a complete understanding of your audience, leveraging data to build detailed personas and uncover trends. By identifying customer preferences, businesses can refine their marketing strategies and maximize engagement.
nova Insights AI
nova Insights AI combines 20+ marketing reports, AI-driven analytics, and human expertise to deliver a comprehensive data platform. Businesses can interact with their marketing data, ask questions, and make agile decisions based on clear insights
Customer Cohorts
With nova Customer Cohorts, businesses gain a deep understanding of customer behavior and segmentation. This application identifies high-value customer groups, such as those with high repeat purchase rate, Lifetime Value (LTV), or retention rates. By leveraging these insights, businesses can craft targeted strategies that drive greater revenue and profitability.
Forecasts
nova Forecasts empowers businesses with predictive analytics, enabling data-driven decision-making. The application models market demand, identifies growth opportunities, and supports resource allocation.
Creative Performance Analysis
Assess which ads attract customers with the highest LTV and maximize your ROI.
Affinity Score Metric
Proprietary scoring to evaluate ad effectiveness across metrics like CTR and ROAS.
Advanced Ad Matching Algorithm
Match creatives to customer data for precise targeting, as well as pair customer insights to your creative assets.
Partnered for Success
Built with best-in-class insights from partnerships with Meta and TikTok.
LEARN MORE
Frequently asked questions
How does Creative Affinity help improve my ad campaigns?
By identifying top-performing creatives based on metrics like LTV and engagement, you can optimize your campaigns to focus on ads that resonate most with high-value audiences.
Can Creative Affinity be used for different platforms?
Yes, Creative Affinity supports ad performance analysis across platforms like Meta, TikTok, and YouTube (coming soon), providing tailored insights for each platform’s unique audience and performance metrics.
How does Creative Affinity match creatives to customer data?
It uses a proprietary matching algorithm that connects ad creatives with customer data, including transaction IDs and purchase behavior, to provide insights on which ads drive the highest value.
Does Creative Affinity account for different types of ad creatives?
Absolutely. It evaluates a variety of ad formats, including static images, videos, and UGC (User-Generated Content), and provides inspiration based on the format’s performance.
Can Creative Affinity help with future creative development?
Yes, by analyzing trends and performance metrics, it offers actionable recommendations for improving existing creatives and designing new ones tailored to specific audience segments.
What if an ad doesn't have LTV attributed?
This typically means the system was unable to match the ad to a customer’s transaction, often due to limited data, low spend, or tracking configuration issues. However, depending on your campaign objectives, or recency of campaign deployment, some ads may not yet have yielded customers.
How can I use Creative Affinity insights to increase LTV?
The tool helps you identify creatives and messaging that attract high-LTV customers, allowing you to prioritize these elements in your campaigns for better customer retention and revenue growth.
Are there future updates planned for Creative Affinity?
Yes, upcoming updates include enhanced filtering options, customer insights linked to ads, video analysis capabilities, and the integration of image recognition AI to further improve creative insights.
Is there a learning curve for using Creative Affinity?
Not at all. The platform is designed for marketers, offering intuitive dashboards and tools that make it easy to analyze and act on creative performance data.