The CMO’s guide for igniting profitable growth in 2023.
Counter the downturn. Read this guide to optimize your marketing, operations and business to drive profitable revenue growth.
Recession-proofing marketing plans with a focus on incrementality.
Refining your financial model for profit.
Leveling-up customer value because this year is all about retention.
Optimizing operations with the right tools, workflows and staffing.
Power Digital is a leading growth marketing firm.
Marketing takes a front seat in a tighter market.
Marketing in a recession is all about making smarter, more efficient investments, not slashing them altogether. Curious to learn what channels and tactics are the highest growth potential for your brand? Get in touch with us for a complimentary marketing appraisal.
60% of brands that increased media investment in the last recession grew their ROI. (Source)
Brands that cut marketing initiatives and media spend in previous downturns experienced a 15% loss of market share. (Source)
Focus on retention: email marketing yields a $41 ROI for each dollar spent. (Source)