The challenge presented to Power Digital was monumental: a new longevity supplement brand not only had to build awareness, but also needed to establish a completely new, scientifically grounded category. Power Digital approached this challenge with a growth-centric strategy rooted in precise measurement, focusing on incrementality to ensure every dollar spent was driving measurable impact. Their full-funnel approach, encompassing social media, search, and affiliate channels, created a harmonious synergy that resulted in 274% year-over-year growth. Meanwhile, through careful media optimization, Power Digital achieved a 52% improvement in media efficiency, effectively allowing the brand to grow faster and more sustainably.
Case Study
How Power Digital Helped Establish a New Supplement Category
Consulting
Data Intelligence
Paid Media
Paid Social
PR Affiliate
+274%
YoY Revenue
+52%
Marketing Efficiency Ratio
Growth-Centric, Incrementality-Based Measurement
The cornerstone of the brand’s success was Power Digital’s commitment to a growth-centric approach focused on incrementality. By measuring the true impact of each marketing tactic, the team ensured that every campaign and every dollar spent contributed directly to the brand’s growth. This data-driven methodology provided unparalleled clarity, allowing for precise optimization and investment in the highest-performing channels. The ability to measure and adjust in real-time was key in driving the brand’s almost fourfold revenue growth, ensuring sustained impact and efficiency across all marketing touchpoints.
Full-Funnel Strategy Across Multiple Channels
Power Digital’s approach embraced a holistic, full-funnel strategy that spanned across social, search, and affiliate channels, ensuring the brand’s message reached consumers at every stage of the buying journey. By integrating these diverse channels, the team was able to build broad awareness, nurture leads, and drive conversions with precision. This comprehensive approach not only accelerated growth by generating new customer acquisition but also enhanced brand loyalty and repeat purchases, all while simultaneously improving media efficiency by 52%. Through this multifaceted strategy, Power Digital positioned the brand to not just compete, but to lead in its new category.