A longstanding name in the surfwear industry, the surf brand sought to expand its customer base while maintaining profitability amidst a competitive market. Power Digital partnered with the surf brand to redefine their approach to digital marketing and introduce strategies aimed at acquiring high-value customers. By focusing on metrics-driven performance goals, enhancing search engine optimization (SEO), and integrating innovative campaign tactics such as influencer partnerships and conversion rate optimization (CRO), the surf brand experienced a profound business transformation. The partnership yielded a +63% increase in ROAS, -37% decrease in CAC, and a significant rise in organic and email revenue contribution, reflecting Power Digital’s ability to blend innovation with legacy brand identity to drive sustainable growth.
Legacy Surf Brand
+40%
YoY Marketing Efficiency Ratio (MER)
-37%
YoY Customer Acquisition Cost (CAC)
Data-Driven Campaign Restructuring for Efficient Acquisition
Power Digital’s first major focus was on overhauling the surf brand’s digital campaigns across key platforms like Meta, Pinterest, and Google. The goal was not merely to increase exposure but to drive qualified traffic and high-value customer acquisition. By leveraging Nova Intelligence and ongoing incrementality testing, Power Digital fine-tuned campaign structures to optimize media spend and target potential customers with precision. This strategic pivot enabled the surf brand to see a +63% year-over-year increase in ROAS while simultaneously reducing CAC by -37%, demonstrating the power of data-backed, diversified digital strategies.
Amplifying Organic Growth Through Enhanced SEO and Brand Affinity
Understanding that sustainable growth required more than paid acquisition, Power Digital ramped up the surf brand’s SEO efforts to strengthen organic search visibility and revenue contribution. An additional layer of success was driven by the introduction of influencer partnerships designed to increase brand awareness, build customer affinity, and drive conversions. By integrating these organic channels, the surf brand saw an 80% increase in organic revenue and a tremendous impact on paid channel performance, showcasing the critical importance of blending paid and organic tactics in long-term business transformation.