Power Digital Drives Market Penetration for Acai Brand, Increasing In-Store Sales
Results
Services
Starting point
Power Digital was entrusted with a crucial initiative to drive revenue and retail growth for a pioneering brand in the organic food industry, renowned for its fair trade acai products. Focused on select markets, our strategy targeted both existing and growth potential locations, leveraging market-specific insights to refine approach and execution. By applying rigorous testing methods, including market tests and brand lift studies, we optimized digital ad performance and assessed the impact on brand awareness and in-store sales. The results were significant, with retail revenue increasing by $2.8 million, representing a 17% year-over-year growth.
Solution
Targeted Market Penetration and Reach Optimization
To ensure meaningful results, Power Digital launched a targeted paid advertising strategy focusing on carefully selected growth markets. Using data-driven insights—including Brand Development Index (BDI), Category Development Index (CDI), distribution data, and the size of the target addressable market—markets with the highest potential for success were identified. By targeting priority markets, the strategy could deliver optimal frequency and reach while maintaining efficiency, ensuring that every dollar spent had a measurable impact on both brand awareness and retail sales.
Advanced Measurement with Brand Lift Studies
A core component to measure the success of this initiative was the strategic use of brand lift studies. These studies allowed Power Digital to capture critical data on ad recall and brand awareness among both exposed and unexposed audiences. By comparing the responses, the effectiveness of digital campaigns could be directly linked to real-world results, such as new user lift in brand awareness. This scientific approach enabled continuous learning and validation of the strategy, contributing to the impressive growth in both retail revenue and overall brand presence in the market.
