A dominant force in the window and door replacement industry, faced a challenging period marked by declining leads and appointments. By engaging Power Digital, the company experienced a complete business transformation, culminating in their best digital performance month in history just three months into the partnership. Through a meticulous approach to media reallocation across key channels, the introduction of creative assets designed to captivate audiences, and a focus on optimizing the customer experience, Power Digital turned the tide for the business. The result: a 31% increase in overall revenue, a 58% rise in appointments set, and an astounding 112% boost in net orders, all with a minimal 8% increase in media spend. This case study illustrates how smart, data-led decisions can not only resolve downward business trends but drive transformative growth in a highly competitive market.
Leading Home Improvement Company
Creative
Data Intelligence
Google Ads
Paid Social
Programmatic
+58%
+112%
PoP Revenue
Net Orders
Strategic Media Reallocation and Channel Diversification
Faced with a challenging landscape, Power Digital reassessed media spend and strategically reallocated investment into high-performing, incremental channels. By optimizing paid social, Google, creative, programmatic, and direct response investments, the team maximized the impact of every media dollar. This approach allowed the business to reverse YoY declines while fueling significant growth with only a modest increase in overall spend, showcasing the power of agility and adaptability in media strategy.
Creative Innovation and Enhanced Customer Journey
At the core of this transformation was the development of thumb-stopping creative assets designed to capture attention and drive conversions. Power Digital’s creative team leveraged data to craft visuals and messaging that resonated with the target audience, while simultaneously improving the customer journey to reduce friction and boost engagement. This seamless alignment between creative innovation and customer experience optimization played a pivotal role in driving triple-digit growth in net orders, setting a new benchmark for performance in the home improvement sector.