Boosting Sales at Whole Foods: A Data-Driven Approach to Retail Domination
Results
Services
Starting point
A fast-growing beverage brand sought to solidify its presence in Whole Foods Market by capitalizing on Amazon’s DSP platform to drive awareness, trial, and both in-store and online sales. With a clear focus on Whole Foods Market’s brick-and-mortar stores, Power Digital orchestrated a highly targeted campaign that retargeted users familiar with the brand while engaging with active shoppers in the areas where the product was available. The result was a remarkable 700K+ impressions within the first 30 days, coupled with a robust return on ad spend (ROAS) of 6.57. In addition to an uptick in sales through Amazon, the campaign drove 336 in-store purchases, proving the success of a holistic, cross-channel approach.
Solution
Hyper-Targeted Amazon DSP Campaigns
Power Digital’s team executed highly-targeted Amazon DSP campaigns aimed at engaging Whole Foods shoppers directly in the geographic areas where the brand was stocked. By blending eye-catching creative with social proof—such as 5-star product reviews—this strategy effectively increased brand awareness while nudging users toward making a purchase. The campaign’s strategic targeting, which included retargeting users who were already familiar with the brand, ensured that it resonated with an already-engaged audience while drawing in new customers.
Cross-Channel Impact Measurement and Attribution
Utilizing Amazon’s advanced brick-and-mortar attribution capabilities, Power Digital measured the true value of the campaign, tracking in-store purchases that stemmed directly from ad exposure. In addition to the online growth, this allowed for a clear connection between digital touchpoints and in-store sales, highlighting the impact of targeted ads in driving offline behavior. The campaign not only boosted online sales by +28% but also saw a substantial conversion rate with 35% of sales occurring in-store, solidifying the holistic impact of the strategy.
