Since its inception in 2007, this bold underwear brand built its reputation on a foundation of innovation, hustle, and a loyal community of athletes and trendsetters. After capturing national attention with a notable media moment, the brand rose to prominence, becoming a dominant player in the dual-gender underwear market. However, to elevate its brand further and achieve sustained growth, it sought out Power Digital’s expertise. Through a data-led, performance-driven partnership, Power Digital helped the brand drive measurable growth, including a 27% increase in revenue and a 13% rise in overall average order value (AOV). By employing strategic digital campaign restructures, creative testing, and incrementality-focused investments, Power Digital successfully positioned the brand to thrive in a competitive marketplace.
Bold Underwear Brand
Affiliate
Creative
CRO
Data Intelligence
Email & SMS
Google Ads
Meta
Performance Influencer
SEO
TikTok
+27%
YoY Revenue
+13%
YoY Average Order Value
Data-Driven Campaign Restructuring for Growth
To deliver sustainable growth, Power Digital restructured the brand’s digital campaigns across Meta, Pinterest, TikTok, and Google Ads. By honing in on ROAS, CAC, and MER (Media Efficiency Ratio) goals, the team implemented significant adjustments in budget allocation, targeting, and creative execution. This data-driven approach allowed for more precise audience segmentation and optimized ad placements, ensuring that every dollar spent maximized return. With the integration of Nova Intelligence, these strategies consistently fueled profitable customer acquisition and fostered long-term brand equity.
Incrementality Testing and Strategic Channel Diversification
To validate and optimize strategic investments, Power Digital prioritized incrementality testing and measurement across multiple channels. This approach ensured that each campaign contributed meaningfully to overall business growth, rather than simply cannibalizing existing customer demand. By diversifying channels—including influencer marketing, SEO, CRO (conversion rate optimization), and performance-driven social campaigns—Power Digital expanded the brand’s reach while maintaining cost efficiency. This rigorous focus on testing and diversification drove qualified traffic, resulting in a 13% increase in AOV and a strengthened presence in a highly competitive market.