B2B Skincare Device

A major obstacle the business faced was the lack of data transparency and integration within their marketing and sales infrastructure. Power Digital’s marketing operations team rapidly implemented a seamless integration with HubSpot and Salesforce, providing a comprehensive view of lead quality, sales progression, and performance metrics. This elevated data visibility empowered the team to make data-driven decisions with real-time insights. With precise lead mapping and sales forecasting capabilities, the business was able to set accurate benchmarks, identify key areas of growth, and refine their pre- and post-marketing analysis. This shift not only improved the operational workflow but also resulted in actionable insights that optimized lead generation and reduced sales cycle timelines.

To meet their ambitious revenue goals, Power Digital activated a multifaceted demand generation campaign that spanned both paid media and organic channels. A key pillar of this strategy was Google’s demand generation campaign and Meta’s creative optimizations, where performance-driven influencer content was strategically leveraged. This targeted approach attracted high-quality leads, with influencer-led creative outperforming the client’s in-house efforts. By implementing a diminishing returns analysis, Power Digital identified opportunities to expand horizontally across platforms, ensuring sustainable growth without plateauing. The refined targeting and creative strategies not only drove increased consumer demand but also contributed to a 93% YoY growth in quality leads, positioning the brand for long-term success.