BRAND AWARENESS

Brand awareness is key to scaling, growing, and staying relevant in your industry. Unfortunately, way too many brands take the shotgun approach when promoting their brand—wasting time, energy, and budget.

You should be taking a sniper approach to increasing brand awareness. After all, measuring campaigns based on impressions is a thing of the past. It is much more important to look at the quality of the audience, their interactions, and the actions they take.

At Power Digital, we understand that building brand awareness is the first step in a highly-engaged, loyal customer base.

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S U B M I T

DID YOU KNOW?

Customers acquired through word-of-mouth are retained at a 37% higher rate than those acquired through other means. [Deloitte]

Visual content is more than 40 times more likely to get shared on social media than other types of content. [HubSpot]

Enjoyment of video ads increases purchase intent by 97% and brand association by 139%. [HubSpot]

Keep New Prospects Engaged with Your Brand

Real Time Programs So Your Budgets Go to the Most Successful Audiences

Have a Sniper's Approach to Reaching Your Ideal Audience

BRANDS WHO STRUGGLE WITH INCREASING BRAND AWARENESS LACK:

You’ve already done a great job reaching the right audience with a compelling story. Don’t let your hard work go to waste by failing to take those prospects to the next phase in the consumer journey. Many brand building campaigns miss the mark on taking prospects from the awareness to purchase phase.

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A Clear Next Step

LUCKILY...

... all of these problems can be fixed! By looking at your current strategy with a critical eye and identifying where you’re missing the mark, you can easily pinpoint what’s working and what isn’t.

However, sometimes evaluating your current strategy objectively can be difficult. Let us help you get a better perspective!

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KEY COMPONENTS TO A SUCCESSFUL BRAND-BUILDING CAMPAIGN

There is tons of noise online, now more than ever.  In order to break through the noise, you need to have a great story that your customers connect with.

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Storytelling

No matter what you’re trying to sell or who you’re trying to reach, one thing is certain: the internet will never have a shortage of prospects for you to reach. As a result, it’s very easy to bleed bank accounts and spend an obscene amount of money on brand building campaigns without actually reaching the people you want to communicate with.

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Clear Goals and Metrics

To tell your story in a captivating and engaging way, you need an array of content across a variety of different mediums. People digest content and stories in different ways and you need to cater towards that. Create infographics, blog posts, quizzes, and videos to ensure that you are telling your brand story in a way that appeals to everyone.

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Content Marketing

YouTube is quickly becoming the modern-day TV commercial—with a few extra perks. Featuring far greater targeting and performance mechanisms, video advertising is a great way to reach your target audience and help bolster your social media strategy.

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Video Advertising

Social media marketing is typically one of the most cost-effective ways to reach a highly targeted audience. Unlike traditional marketing methods, social media allows you to remain nimble in fast-paced industries.

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Social Media

These are just a few of the strategies you must deploy if you want to generate awareness and create an online presence for your brand. Contact us today to learn how you can use these strategies to build your brand!

OTHER RESOURCES

OUR AUDIT PROCESS

Before we dig into your current brand building strategy, we hold a quick 15 minute phone call to discuss your business, goals, and current marketing efforts. During this discovery phase, our executive leadership team helps to uncover what’s working, what isn’t, and what has yet to be tried.

Our goal in this phase is to get a clear understanding of what you’re trying to accomplish and where your brand currently stands.

DISCOVERY CALL

Next, we dive a little deeper - assessing what you’re doing wrong, what you’re doing really well, and what can be augmented to improve your brand building strategy. During this assessment, we show you all of our cards and provide you with a clear roadmap to success.

During this assessment, we may find that your goals are not realistic or not possible to reach, and we will tell you that. After all, our job isn’t to tell you what you want to hear, it’s to tell you what’s going to get you results.

Our goal in this phase is to deliver value, explain exactly how you can use digital marketing to hit your awareness goals, and determine if our team can help make that happen.

DIGITAL ASSESSMENT

If we make it to the proposal phase, it means that we both feel that we can do big things together. We don’t put together proposals or write marketing plans for brands we feel we won’t be able to help grow or work with five years down the line.

This phase is a team effort. We work with potential clients and co-author the proposal. After all, in order for our marketing campaigns to be successful, we need integration among both teams. Our proposals are incredibly custom and detailed: we outline initiatives and deliverables month-by-month to ensure expectations are clear and that our team is set up for success.

PROPOSAL

READY TO INCREASE BRAND AWARENESS?

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Our expert team has helped brands of all shapes and sizes reach and engage with their ideal target audiences. With the right tools, strategy, and team, generating awareness around your brand is efficient and easy.

Public relations has evolved drastically in recent years. These days, simply getting a magazine placement isn’t going to cut it. Now, brands must work with top-tier media outlets, influential bloggers, and social influencers in order to achieve true word-of-mouth marketing online.

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Digital PR

BRANDS WE WORK WITH

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