Power Digital receives strategic capital investment from Court Square Capital Partners.

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Wishing All Variety of Entrepreneurs Success

W.A.V.E.S. is a coalition of San Diego-based companies providing pro bono services to Black-owned businesses to drive growth and job creation.

About W.A.V.E.S.

W.A.V.E.S. is a group of businesses and consultants uniting to support underserved businesses and empower growth and diversity within our community. Our goal is to level the playing field for all businesses using our talent, time, connections, and business playbook for success to fuel this growth. We recognize that not all entrepreneurs have had the same privilege when starting a business, which is why we are using our knowledge and skills to create change, starting in our own backyard.


Our Mission

To empower business growth through our platform, talent, and connections to support business owners and entrepreneurs with diverse backgrounds achieve their dreams.

We are launching W.A.V.E.S. in support of Black Lives Matter and offering pro bono services to uplift the BIPOC community and BIPOC business owners in San Diego, so we can help create more job opportunities for BIPOC and expand the number of Black-owned businesses in San Diego. Our vision is for W.A.V.E.S. to become an everlasting program providing resources, education, mentorship, and free services to Black-owned businesses extending beyond San Diego.

Our Goal: LOVE ALL

Learning: Education and Skill Development

Operation Support

Vertical Growth and Job Creation

Entrepreneurial Access and Networking

Access to Technology


Leveling the Playing Field

Areas W.A.V.E.S. Can Support




Accounting Structure

Leading Indicators

Legal & HR




Culture & Operations

Team Building


Management Tools

Leadership Development



Project Management

How W.A.V.E.S. Works with Businesses

W.A.V.E.S. will work with businesses to determine how we can use our team, talent, and resources to help propel growth based on their unique needs. This will be accomplished in two main stages:

Stage #1: Setting up for Success

  • Developing frameworks within marketing, sales, and operations that have proven to be successful within our business and beyond
  • Establishing processes for both internal and external operations to establish a strong company culture, leadership, and growth and development programs
  • Teaching and mentoring to transfer our knowledge and business experience to propel job creation and sustainable growth

Stage #2: Empowerment

  • Aligning business owners with other consultants and establishing connections for long-term success
  • Iterating the strategy and business plan based on business’ needs in the current environment

W.A.V.E.S. Allies

The companies listed below are part of the coalition and volunteering their services and expertise to support Black-owned businesses.

Covet PR

A best in class PR firm in San Diego with extensive experience in growing brand awareness, thought leadership, and visibility for businesses.

STN Digital

A creative powerhouse within Social Media, Events, Branding and Content creation to bring your vision and brand to life.

B Wood Insurance

Experts within the insurance space to help you with every insurance need for your business.

Positive Adventures

Creating a vibrant culture with excursions and activities for team building.

Ron Harrell of Power Traction

Ron’s EOS Training and Framework will help you clarify and develop your Mission, Vision, and Values.

Optima Office

Your resource for an outsourced CFO and Accounting needs for your business.

Dr. Kristin Kahle

HR services, including a full audit, overhauling employee handbooks, evaluating compensation package models, and evolving job description and responsibilities.

MRC 360 - A Xerox Company

MRC 360 offers managed IT solutions and printer assessment for small businesses, free printing services, and office equipment including copiers and printers.

Cyrus Kennedy of XQ Innovation

XQ Innovation’s mission is to help organizations of all sizes turn every employee into a star performer by understanding human factors and putting them into practice.


Copycat is a writing collective that builds in-house writing teams for digital agencies, brands, and marketers.

President of Power Digital, Jeff Mason

The ultimate Sales Strategy coach to help you drive and win business.

HR at Power Digital, Hillary Saunders

Offering HR Consulting and Support needed for your business.

Power Digital

Our team will provide Marketing Strategy, Execution and Consulting, Management Tools and Training Resources.

Nominate a Business for the Coalition to Support

If you are a business owner or have a Black-owned business you would like to nominate, please fill out the below information and we will get back to you.

Together we can create change, equal opportunity, and inclusivity for Black-owned businesses.