W.A.V.E.S. is a coalition of San Diego-based companies providing pro bono services to Black-owned businesses to drive growth and job creation.
Wishing All Variety of Entrepreneurs Success

About W.A.V.E.S.
W.A.V.E.S. is a group of businesses and consultants uniting to support underserved businesses and empower growth and diversity within our community. Our goal is to level the playing field for all businesses using our talent, time, connections, and business playbook for success to fuel this growth. We recognize that not all entrepreneurs have had the same privilege when starting a business, which is why we are using our knowledge and skills to create change, starting in our own backyard.
Our Mission
To empower business growth through our platform, talent, and connections to support business owners and entrepreneurs with diverse backgrounds achieve their dreams.
We are launching W.A.V.E.S. in support of Black Lives Matter and offering pro bono services to uplift the BIPOC community and BIPOC business owners in San Diego, so we can help create more job opportunities for BIPOC and expand the number of Black-owned businesses in San Diego. Our vision is for W.A.V.E.S. to become an everlasting program providing resources, education, mentorship, and free services to Black-owned businesses extending beyond San Diego.
Our Goal: LOVE ALL
- L Learning: Education and Skill Development
- O Operation Support
- V Vertical Growth and Job Creation
- E Entrepreneurial Access and Networking
- A Access to Technology
- L Leadership
- L Leveling the Playing Field
Areas W.A.V.E.S. Can Support
Growth
Finance
Leading Indicators
Legal & HR
Internships
Training
Culture & Operations
Experiences
Management Tools
Leadership Development
Technology
Project Management
How W.A.V.E.S. Works with Businesses
W.A.V.E.S. will work with businesses to determine how we can use our team, talent, and resources to help propel growth based on their unique needs. This will be accomplished in two main stages:
Stage #1: Setting up for Success
- Developing frameworks within marketing, sales, and operations that have proven to be successful within our business and beyond
- Establishing processes for both internal and external operations to establish a strong company culture, leadership, and growth and development programs
- Teaching and mentoring to transfer our knowledge and business experience to propel job creation and sustainable growth
Stage #2: Empowerment
- Aligning business owners with other consultants and establishing connections for long-term success
- Iterating the strategy and business plan based on business’ needs in the current environment
W.A.V.E.S. Allies
The companies listed below are part of the coalition and volunteering their services and expertise to support Black-owned businesses.

Covet PR

STN Digital

B Wood Insurance

Positive Adventures

Ron Harrell of Power Traction

Optima Office

Dr. Kristin Kahle

MRC 360 - A Xerox Company

Cyrus Kennedy of XQ Innovation

Copycat

President of Power Digital, Jeff Mason

HR at Power Digital, Hillary Saunders
